Remove Attention Remove Sound Remove Test
article thumbnail

New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” If it reads and sounds like spam to you, it’s probably going to look like spam to other providers,” McClelland said.

Test 52
article thumbnail

Get More Out of AI, Start Chatting

.orgSource

Actually, they are triplets because Microsoft has a bot named Bing, who receives less attention. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case. This sounds obvious, but it’s surprising how frequently choices are made for less objective reasons.

Las Vegas 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. Another consideration is that around 80% of videos in social feeds are watched with the sound off. Facebook recommends that you “design for sound-off, delight for sound-on.” Save the Best for First.

article thumbnail

Digital Empathy Brings Data to Life

.orgSource

Solis’ advice sounds complex. Pay attention to the voice of your customers and believe what they are telling you. Risks I took revolved around prototypes that I tested, and the market returned a no. Every time I test the market, it’s an opportunity to discover a nugget that allows me to grow.”

Life 221
article thumbnail

6 Tips for Nonprofit Professionals on Speaking Brilliantly with Your Slides

Nonprofit Tech for Good

Pay close attention to this because it is likely that you will lose your audience’s attention at the same moments. Eileen on sound bites: “If you are watching an interview on TV and some brilliant sound bite rolls off the person’s tongue, chances are very high that did not happen by accident. Go deeper — use empathy.

Slides 312
article thumbnail

How to Use Trial & Error to Find the Right Fundraisers for Your Nonprofit

Nonprofit Tech for Good

In other words, use trial and error to test out fundraising strategies to find out what works for your nonprofit organization. 4) Think of each fundraiser as a test. Pay attention to what is working—not only the type of campaign but individual aspects of each fundraiser. Franklin D. Roosevelt once famously said: “Do something.

article thumbnail

Drive Attention and Gain Donations on Facebook with Video Storytelling

NonProfit Hub

Storytelling in a sound-off world. And as such, most of them are watching their videos with sound-off. Due to the muted, auto-playing nature of Facebook videos (and nearly all social networks), videos must work with sound off. This video works muted or with sound on. Did you know that Facebook is viewed mostly on mobile?