Attention ROI Story 
TechImpact
OCTOBER 30, 2014
Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. This same chemical is also created when you’re reading stories. For example, donating money to charities that are associated with that great story or narrative.
Amy Sample Ward
MARCH 2, 2009
Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Our partnerships and current communication streams aren’t ones that would easily get the attention of or shared by that group of middle and high school students. The benefits?
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Nonprofit Tech for Good
FEBRUARY 12, 2020
Feature one to four news stories in your e-newsletter and focus on one story in your fundraising appeals. Through links (underlined text or buttons), e-newsletters send subscribers to your website where they can read the full story and become inspired to take action (donate, sign an online petition, follow on social media, etc.).
Nonprofit Tech for Good
DECEMBER 5, 2010
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. That is the essence/purpose of social media to me: sharing our stories or experiences in hopes that someone else will relate, reach out or spread the word. Facebook, YouTube, Twitter and the Notes from the Field WordPress blog. Book Tour ?. ?
.orgSource
AUGUST 28, 2023
The YouTubers who manage those channels know how to tell a story and they are experts in their field. Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. In a YouTube world thought leaders command attention. For one compelling reason.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 21, 2014
Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video is cool, but it is also expensive (in time and money).
Beth's Blog: How Nonprofits Can Use Social Media
JULY 31, 2009
I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story. Activists are sharing their personal stories in their own words, images, and videos across social networks with little prodding from the organization. We help guide it."
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