TechCrunch

DECEMBER 3, 2020

Because of the pandemic, it is harder than ever to get attention, let alone make a connection. Direct mail captures 100% of your audience’s attention. Multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail. So how should marketers proceed?

ROI 99

ROI Personal Campaign Marketing 99

TechImpact

JULY 22, 2014

Now that I have your attention, lets talk about how to get more of them. Make sure the web visitor does not have to scroll down to see it, and make sure it is big enough to capture the attention of the visitor quickly. Here, your ROI is easily measured with the all important email address. Integrate with offline campaigns.

email 170

email Social Media ROI Offline 170

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. Keep in mind that you’ll be able to monitor your campaign’s performance and turn it off at any time if the ROI dips below the threshold you want to hit.

Facebook 233

Facebook Fundraising ROI Metrics 233

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. The story, according to the study, must be able to sustain the attention of the reader(which in many cases can be the most difficult part!), According to the HBR article, there’s a formula for effective storytelling, too.

Brain 245

Brain Storytelling Story Nonprofit 245

Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks.

United States 233

United States Social Media Media Interview 233

sgEngage

NOVEMBER 14, 2022

Estimating the ROI of Extensibility Projects. With a few hours of focused attention to build an automation, you can save your organization an additional week to work on more strategic tasks. The post Building the Business Case and Proving the ROI of Your Extensibility Project first appeared on npENGAGE.

ROI 98

ROI Project Business Build 98

Nonprofit Tech for Good

APRIL 5, 2021

You are limited to 150 characters, so get straight to the point, draw attention to your bio with emojis and campaign hashtags, and include a call-to-call to action. Emojis are a colorful way to draw attention to your captions and calls-to-action and add personality to your posts. Tangible ROI from Instagram Stories is elusive.

Practice 363

Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed.

Social Media 251

Social Media Social Media Chapter 251

Classy

AUGUST 11, 2021

Start by looking at the activities on your fundraising calendar that require the most time and attention. The post 6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI appeared first on Classy. You can also include your annual fundraising event or Giving Tuesday campaigns in this category.

ROI 109

ROI Fundraising Time Template 109

The Modern Nonprofit

FEBRUARY 4, 2025

Identify Opportunities By analyzing your data, youll spot trends that highlight areas for growth, like which campaigns resonate most with your audience or which donor segments need more attention. Why It Matters : ROI reveals whether your campaigns are worth the time and money youre investing.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed.

Social Media 261

Social Media Social Media Chapter 261

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am full-time and paid, though, like everyone else in the non-profit world, my time/resources are limited, so I don’t get to do social media strategy/long-term planning all day long.

Social Media 209

Social Media International Interview Media 209

Nonprofit Tech for Good

FEBRUARY 10, 2013

Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. 1) Following others without having yet uploaded an avatar. 2) Following others without having entered a bio.

Twitter 253

Twitter Nonprofit Avatar Profile 253

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than 90 minutes made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI. ” What a tragic lost opportunity!

Online 253

Online Campaign Fundraising Nonprofit 253

TechImpact

NOVEMBER 13, 2013

CRM systems specifically tend to streamline workflow, integrate key systems, enhance database security and management, provide scalability, and ROI, among other benefits. Keep your attention on other projects. However, the results can really demonstrate long-term tech success and sustainability if planned for. Understand your budget.

Tips 141

Tips ROI Adopt Stats 141

Greater Giving

DECEMBER 26, 2024

Live Video Power: Capture your audiences attention during the event to drive higher bids. Make It Make Cents Guest Speaker: Gazala Uradnik, Founder, GFS Events Maximizing fundraising ROI requires strategic thinking and a clear understanding of your goals.

Fundraising 52

Fundraising Giving Social Media ROI 52

Nonprofit Tech for Good

JANUARY 16, 2012

not another site I need to pay attention to.” Be sure to add a description with a link to increase your return on investment (ROI)/traffic from using Pinterest. It’s a simple oversight that dramatically reduces ROI. Not relevant to the vast majority of nonprofits and (whew!) e-Newsletter.

Nonprofit 246

Nonprofit Profile Social Network Twitter 246

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Megan: Flexibility and enthusiasm for an ever-changing field that requires constant attention is key to anyone involved with social media.

Social Media 189

Social Media Foundation Media Examples 189

Get Fully Funded

AUGUST 25, 2023

When leveraging any fundraising or marketing tool , you want to make sure that resource has a high return on investment (ROI). Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. What Impacts the ROI of Google Ads for Nonprofits? What Is ROI?

ROI 52

ROI Google Nonprofit Grant 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video is cool, but it is also expensive (in time and money).

Video 139

Video Communication Strategy Nonprofit 139

Nonprofit Tech for Good

OCTOBER 1, 2020

Your donors are paying attention to your brand. To make your Giving Tuesday campaign garner maximum ROI, visit the Giving Tuesday Hub. Combine SmartGive with a simple one page online form to create a quick and easy donation form that will keep your donors coming back. 6) Retain Donors With Consistent Branding.

Retention 342

Retention Donor Nonprofit Gift 342

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed.

Social Media 209

Social Media Social Media Chapter 209

Nonprofit Tech for Good

FEBRUARY 12, 2020

The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI). If a subscriber unsubscribes because you sent one too many emails, then they likely were not that interested in supporting your organization. When to send your email campaigns? for our weekly e-newsletter.

email 363

email Practice Marketing Nonprofit 363

Beth's Blog: How Nonprofits Can Use Social Media

MAY 17, 2011

Because webinars were a new medium to trainers, I used Richard Mayer’s research on multi-media learning based on understanding how the brain works and the ability to pay attention to guide the instructional design. It was delivered in two sessions. The first 90-minute webinar to introduced the content.

Design 109

Design Effective Experiment Learning 109

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. Consider the following example subject lines: Thank you for your support!

email 88

email Marketing Guide Nonprofit 88

The Next Web

DECEMBER 29, 2013

Growth among businesses such as Contently, Skyword and Scripted demonstrates that businesses (big and small) are starting to pay attention to the power of storytelling. Any forward-thinking company understands the ROI of these roles and are reallocating budgets from traditional advertising to content creation and distribution.

Content 164

Content Social Social Media Storytelling 164

TechCrunch

APRIL 28, 2023

It isn’t often that startup rivals battle in plain view of others, but such is the case with the mobile messaging services provider Postscript, which took to the Twitterverse earlier this month after receiving a cease-and-desist letter from competitor Attentive. Attentive shared a copy of the complaint with TechCrunch.)

Companies 93

Companies Marketing Attention Louisville 93

sgEngage

DECEMBER 4, 2024

What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. Show each member how the new system will impact them in their individual roles—they will pay more attention when they know what’s in it for them.

Change Management 98

Change Management Adopt Change Management 98

Bloomerang

SEPTEMBER 7, 2021

These events divert attention from one-to-one fundraising efforts, which can be intimidating. Events can divert attention from other more fruitful strategies. Here are the positives (potentially transformational): Major donor prospects are often inspired to give or give more if proper attention is paid to them.

Analysis 144

Analysis Benefit Fundraising Ratio 144

Nonprofit Tech for Good

OCTOBER 5, 2011

Be tactful and err on the side of subtlety, but templates are high in ROI and add to your payoff for taking the time necessary to create, promote, and manage a LinkedIn Group. It will make your group more productive and your ROI much higher. Another perk that is high in ROI is the ability to send “Announcements” to your group members.

Linkedin 195

Linkedin Group Practice Management 195

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Pay attention to Internet TV trend and consider launching your own TV station. Learn basic HTML. VIDEO: How to Write in Cursive. Apple TV , Google TV , Sony TV … no doubt about it.

Social Media 237

Social Media Media Social Management 237

Nonprofit Tech for Good

JUNE 5, 2014

Track and report success in a Social Media ROI spreadsheet. Create and upload a compelling e-newsletter subscribe graphic to social networks with a link to your e-newsletter subscribe page to better grab the attention of your followers and thus increase your opt-in rate. Budget (Cost of implementing action items). Chapter 3: Websites.

Mobile 204

Mobile Fundraising Chapter Social Media 204

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

FF acknowleges your hard working free agents, and you can use it to show influencers that you are courting, you know they are tweeting and you are paying attention. Decide how you measure results ( ROI ). Experiment : Don’t just depend on the big ROI patterns, but pay attention to what is getting the most action.

Twitter 114

Twitter Community Organization Profit 114

The Next Web

FEBRUARY 25, 2014

There’s no way to validate an ROI for the solution, and there’s no competitor around whom you can anchor pricing, since, well, no one offers a comparable solution. I expect big things out of them, especially with healthcare grabbing America’s attention in the past year. What’s the ROI to a business? Catchafire. In conclusion.

Companies 167

Companies ROI Ipod Business 167

Candid

AUGUST 18, 2021

Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . But this doesn’t mean nonprofits need to waste time, money, and attention on outdated backend processes. . How Nonprofits Use AI. Data analysis for planning campaigns is the perfect example.

Course 130

Course Fundraising Mail Analysis 130

sgEngage

JULY 19, 2024

Midlevel donors also generally offer a higher ROI and lifetime value than lower-tier donors. By leveraging AI, fundraisers can significantly enhance their efficiency and effectiveness, ensuring that midlevel donors receive the attention they deserve while maximizing the overall fundraising ROI.

Giving 105

Giving Tools Donor ROI 105

Greater Giving

DECEMBER 19, 2022

Fundraising ROI (Return on Investment). Calculating ROI can tell you how worthwhile each event is—and other key event metrics can tell you how to improve it in the future. Calculating ROI can tell you how worthwhile each event is—and other key event metrics can tell you how to improve it in the future. Cost-to-Revenue Ratio.

Metrics 98

Metrics Ratio ROI Sponsor 98