6 Types of Nonprofit Video Messages
Greater Giving
FEBRUARY 25, 2021
Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). The script should provide insight into the nonprofit by following to the common writer’s mantra of “show don’t tell.”
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