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6 Video Marketing Tips For Nonprofits

NonProfit Hub

So, here are a few tips to bear in mind when putting together a marketing video for your nonprofit. This process is about identifying basic elements that might be helpful, like video length, visual-to-written content ratio, style and color pallet. The post 6 Video Marketing Tips For Nonprofits appeared first on Nonprofit Hub.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. 16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Both versions were identical except for one key difference—aspect ratio. This article shares insights from nonprofit marketers. .

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Tech Wellness in the Nonprofit Workplace: Tips for Avoiding Collaborative Overload

Beth's Blog: How Nonprofits Can Use Social Media

According to Rob Cross’s research, knowledge workers spend 90 to 95 per cent of their time on the phone, responding to e-mails or in meetings. Some tip include mapping out a good process for work flow and using collaborative technology effectively. Amy Su Jen offers up a great framework for individuals.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Tip: Conduct a formal or informal website audit, beginning with your homepage. . You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Tip: Conduct a formal or informal donation landing page audit. . Is your site well organized and easy to navigate? .

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. Their attention spans are short. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. Is your appeal easy to understand?

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Website Design for NGOs: 5 Essential Strategies

sgEngage

The WCAG specifically suggest web designers aim for a high contrast ratio on all images and graphics, use easy-to-read fonts, include closed captions and transcripts on multimedia elements, and provide alt-text for all images. . Here are some of Morweb’s tips for donation page desig n : . Brand your donation page.

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4 Tips to Cultivate Major Gift Prospects with Data Analysis

sgEngage

According to the 80/20 rule in major donor fundraising, 80% of a nonprofit’s total revenue comes from the top 20% of its donors—and for some nonprofits, this might even be closer to a 90/10 ratio. Make sure to schedule phone calls when donors have time to talk, and send emails when you think they are likely to check their inboxes.