Attention Phase Ratio Test 
sgEngage
NOVEMBER 16, 2023
According to the 80/20 rule in major donor fundraising, 80% of a nonprofit’s total revenue comes from the top 20% of its donors—and for some nonprofits, this might even be closer to a 90/10 ratio. They might test email addresses in the file to ensure they are functional, for example. During the prospecting phase, communication is key.
sgEngage
DECEMBER 7, 2023
According to the 80/20 rule in major donor fundraising, 80% of a nonprofit’s total revenue comes from the top 20% of its donors—and for some nonprofits, this might even be closer to a 90/10 ratio. They might test email addresses in the file to ensure they are functional, for example. During the prospecting phase, communication is key.
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Nonprofit Tech for Good
OCTOBER 22, 2012
Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed. Facebook Community Pages as discussed in the book have been phased out. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”
Nonprofit Tech for Good
MAY 18, 2013
Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed. At the time of writing the book my hope was that Facebook Community Pages would be phased out, but they have since been given a redesign and now play a significant role in Facebook’s Graph Search.
Nonprofit Tech for Good
MAY 18, 2013
Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed. At the time of writing the book my hope was that Facebook Community Pages would be phased out, but they have since been given a redesign and now play a significant role in Facebook’s Graph Search.
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