How Data Analysis Can Help Nonprofits Reach Major Donors
sgEngage
NOVEMBER 16, 2023
According to the 80/20 rule in major donor fundraising, 80% of a nonprofit’s total revenue comes from the top 20% of its donors—and for some nonprofits, this might even be closer to a 90/10 ratio. During the prospecting phase, communication is key. In times of economic uncertainty, these key players become even more important.
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