Eric Jacobsen Blog

MAY 6, 2024

In his timely, must-read book, Wetzler shows you a powerful method called The Ask Approach™ , based on a simple premise: that tapping into what other people truly think, know, and feel is a game-changing superpower for leaders. Make it Safe : How you make it easier for people to tell you hard things. Wetzler : Absolutely.

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Bloomerang

SEPTEMBER 8, 2021

In the nonprofit world, we often walk a delicate tightrope when it comes to the stories we tell. Many nonprofits deal with difficult subjects—illness, hunger, abuse, war, loneliness, addiction—and it’s often detailed accounts of those subjects that inspire people to give. You also have the people in the stories to consider.

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Get Fully Funded

APRIL 9, 2023

Your words matter when you’re trying to get people to donate. If you inspire people, you’ll get a gift. If you bore people or confuse them, you won’t. How do you motivate people to take action so you’ll get the results you’re looking for? The right words are critical, especially when your goal is to get people to donate!

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Bloomerang

SEPTEMBER 22, 2023

Today’s question comes from a nonprofit employee who wants advice on whether the use of stories or data will create a more compelling year-end appeal: Dear Charity Clairity, Should nonprofits appeal to reason or emotion in their appeals? Stories trigger emotion That’s because the human brain is wired for stories , not facts.

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Nonprofit Tech for Good

JUNE 16, 2024

Using stories and testimonials makes the mission tangible and understandable. Through compelling stories, statistics, and updates, it makes its mission understandable and relatable. Through compelling stories, statistics, and updates, it makes its mission understandable and relatable.

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Bloomerang

MAY 4, 2021

Imagine a story where someone was born, everything went perfectly from beginning to end, and then the story was over. When it comes to a good nonprofit story, struggle and overcoming are at the center. Knowing what struggle your nonprofit helps solve will help you get good at identifying which stories you should be sharing.

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Whole Whale

OCTOBER 31, 2024

Rather than creating new events, look for ways to thoughtfully integrate into these existing social spaces where attention and attendance are already guaranteed. Behavioral Patterns: Study and document what people are already doing in their daily and seasonal routines.

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TechImpact

OCTOBER 30, 2014

Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. This same chemical is also created when you’re reading stories. For example, donating money to charities that are associated with that great story or narrative.

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Candid

MARCH 22, 2022

So many things are competing for your supporters’ (and potential supporters’) attention, from the latest meme to their endless email queue—how can you capture their interest amidst all that noise? The answer: tell an engaging story. So those are very four key elements to telling a compelling story that really can get people to act.

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Bloomerang

SEPTEMBER 14, 2021

Few things connect people together better than stories, which is why it’s important that your nonprofit showcases as many diverse and inclusive stories as possible. . How do you tell stories that are influenced by and meet your standards for your diversity, equity, and inclusion (DEI) initiatives ? Do you hear your voice?

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Kindful

APRIL 8, 2021

This blog post will help provide some quick tips and techniques for helping your mission get more attention in less time. What story will you tell? This is because story is one of the most effective forms of communication available; it’s a concrete way to demonstrate your mission and create real connection with the audience.

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Nonprofits Source

JUNE 22, 2023

To run a successful nonprofit organization, you need to convince people to support you and help you raise funds to further your cause. However, that’s often easier said than done: what are the best ways to convince people to lend their support to your cause? Incorporate authentic and personal stories. Annual reports. Volunteers.

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The Storytelling Non-profit

NOVEMBER 29, 2021

To help you maximize your fundraising efforts this month, I’m here with advice on how to tell stories that raise money in December. Why Tell Stories in December. There are so many reasons why your non-profit should tell stories. Stories help you explain your theory of change in a clear, tangible way. The Future Story.

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Get Fully Funded

JUNE 11, 2023

Lots of people do. People don’t like to work hard to figure out what you want. If your letter starts off by thanking people for their support this year, then talks about how hard the year has been, then says “We hope we can count on your support again this year,” your reader will be confused. Direct mail DOES work after all.

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Nonprofit Tech for Good

OCTOBER 12, 2023

It can help you quickly reach millions of people directly on their phones and motivate them to give to your organization! However, not all social media content can grab your audience’s attention this effectively, especially with all the changes happening in the social media world.

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TechImpact

NOVEMBER 12, 2014

You can collect fantastic, compelling stories, but if no one hears or sees them, they fall flat. You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage. The key is using stories to get people’s attention on social media channels.

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Greater Giving

SEPTEMBER 5, 2022

When people hear the word “social sustainability,” they’re likely to think of coordinated efforts to protect the environment. over people’s safety and well-being, will eventually lose the trust and support of the community (including investors, customers, and partners). A business that damages the environment, or puts profit.

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Eric Jacobsen Blog

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Story Storytelling Chapter Teach 52

Nonprofit Tech for Good

JULY 30, 2023

Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners. Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level.

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CauseVox

OCTOBER 22, 2024

Tell Your Story The thing that makes donors give isn’t how flashy your video is or how clever your emails are, it’s the story you tell. GivingTuesday is a chance to tell the story of the work you’re doing and the impact it makes. Make that story the center of every message you send. You’ve got this.

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NonProfit Hub

JANUARY 14, 2021

Almost all media now feature feel-good stories about people and organizations that do good. Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your story: 1. Tell a riveting story. Start small.

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3rd Sector Labs

JUNE 30, 2014

Because donors are people, and people’s lives change. People know people. And how do organizations find the right prospects and make compelling cases for gifts … using outcome data to tell a better story. The post Attention nonprofits: We don’t know our donor data! Data degrades.

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Nonprofit Tech for Good

JANUARY 30, 2021

Pay close attention to this because it is likely that you will lose your audience’s attention at the same moments. At the beginning of your presentation, it’s wonderful to tell your own story that relates to the organization’s cause or mission. If you don’t have your own story — retell someone else’s.

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Nonprofit Tech for Good

DECEMBER 20, 2018

You really only have a few seconds to grab attention. Most people on social don’t watch a video until the end. Get their attention with a “hook” (i.e. something that grabs the viewer’s attention) and then get to the point. Tell One Story at a Time. This is the story of a very special chimpanzee named George.

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Nonprofit Tech for Good

AUGUST 29, 2019

The site shows no sign of slowing down, with 1 billion people using Instagram every month, 71% of them under the age of 35. For most of these users, it’s Instagram Stories. . In just one year, the daily user count for Instagram Stories jumped from 400 million (June 2018) to 500 million. Here are 6 ways. . Well, it depends!

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Get Fully Funded

JUNE 25, 2023

The way you tell your story and engage people in your message can make or break your fundraising efforts. And how do you tell a good story? Stories are interactive, bonding. Shared stories can tie whole cultures and groups together. Shared stories bind all sorts of people, from families to religious groups.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2015

The book shares how and why our mind pays attention to some events, ideas, or people and not others. The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works.

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Bloomerang

NOVEMBER 1, 2024

The wrong message to the right people? The right message to the wrong people? People are different, but in predictable ways. Consider how to bring people together, virtually or on site. TIP 9: Make it easy for people to participate on their terms. Even adding impact stories to your newsletter is not enough.

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Candid

AUGUST 21, 2024

Many have pointed to social media as the cause of our shorter attention spans, although movie and television shots have also become shorter. Most recently, we started a longer experiment on Instagram Stories in microlearning. As of 2024, polls get the most attention on LinkedIn over all other post types.

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Kindful

MAY 26, 2021

Notice how subconsciously your attention was just hooked? That’s the power that story holds. Sometimes without even noticing it, our brain is activated in a unique and engaged way when a story is being shared. As the old saying states, “Those who tell the stories rule the world.” Once upon a time….

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Amy Sample Ward

OCTOBER 20, 2009

Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences. A great tagline can help people find you, too! 2009 TAGLINE AWARD WINNERS.

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Nonprofit Tech for Good

JANUARY 16, 2022

In fact, 55% of people who engage with nonprofits on social media decide to support them in some way. However, even if your form is mobile-friendly, branded with your logo, and tells a compelling story, what if no one sees it? Millions of people participate in Giving Tuesday, and billions of dollars are raised annually.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Success Factors: Celebrity Advocacy: Leveraging celebrity power attracts attention and builds trust with potential donors. You can explore their gift catalog and specific stories here​.

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Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. If you have not read it, please do. Storytelling is a skill.

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Story Storytelling Chapter Teach 46

Charity Village

NOVEMBER 4, 2022

Why do people use images on their campaign pages? Because people pay more attention to visuals than just plain text, right? Not only can you tell a visual story and show gratitude to your donors by sharing videos of your project’s progress, but using a video can double your […].

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Get Fully Funded

JUNE 11, 2023

How People Sort Their Mail (and Where Your Fundraising Letter Goes) If you want big results from your fundraising letter, start by understanding how it will be received by your donors. People are extremely busy and your fundraising letter is an interruption in their day. will provide a hot meal to 10 people in need.”

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