Nonprofit Email Basics: Master Effective Fundraising Communications
sgEngage
FEBRUARY 17, 2023
Have Them at Hello Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our For example, link to a report that gives donors more information about a mission they’ve invested in, or profile a particular person or animal your organization helped last month.
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