Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions
Bloomerang
OCTOBER 4, 2021
With that in mind, the focus should be on them, not on you or your organization. . How often do you use “I,” “my,” “our,” “we,” or the name of your organization vs. Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. Their attention spans are short. how you would talk).
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