Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Autumn 2022.

Strategy 267

Strategy Fundraising Social Media Nonprofit 267

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. I also pay attention to and test these variables: Time of Day, Day of Week, Content Type. I only look at these: Reach. I look at these on a per post basis.

Metrics 125

Metrics Audience Content Facebook 125

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them?

Metrics 98

Metrics Ratio ROI Sponsor 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” This number will be displayed *publicly* below your total likes (fans)!!

Metrics 131

Metrics Facebook People Change 131

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” What is the one metric that matters for your organization?

Metrics 102

Metrics Measure Analytics Phase 102

Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? We track amount raised, number of donors, and number of action takers from social media, as well as some other social media-esque metrics like fan base growth over time, sentiment, and user engagement (number of comments, number of likes, etc). Please summarize your ROI.

United States 230

United States Social Media Interview Media 230

NetWits

NOVEMBER 11, 2010

It’s what get’s their attention. Pay attention to this trend and start reviewing your email content with an eye for length. First , make sure you are using an emarketing tool that allows you to track all of the basic email statistics (open rates, clicks, actions taken, money raised, etc). Weak Subject.

email 212

email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Social 96

Association Analytics

OCTOBER 10, 2022

How are you tracking success? Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. Online Tracking. Let’s use email as an example.

Analytics 169

Analytics Marketing Taxonomy Module 169

Association Analytics

NOVEMBER 20, 2023

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. These metrics can help your association learn more about various members, which, in turn, enables you to customize retention efforts for a specific group and boost their engagement.

Retention 169

Retention Associations Professional Strategy 169

Nonprofit Tech for Good

MARCH 3, 2024

However, managing grants efficiently and effectively can often be a daunting task, requiring meticulous attention to detail, rigorous compliance measures, and streamlined processes. It was a time-consuming process that was prone to mistakes, making it tough to stay organized and keep track of everything.

Grant 209

Grant Software Trend Fund 209

Nonprofit Tech for Good

JANUARY 10, 2022

All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. Thus you should focus a lot of attention on long-tailed keywords which appear less commonly in searches, but are still common enough to be useful. Submitting a contact form.

Google 341

Google Grant Guide Nonprofit 341

Nonprofit Tech for Good

MAY 10, 2010

Your nonprofit might then get the attention of the media and the blogosphere, or become the subject of case studies, webinars, and conference sessions. 10 Social Media Metric for Nonprofit Organizations (and How to Track Them). Create a mobile website and launch a text campaign linked to Twitter or Facebook. Be creative.

Social Media 213

Social Media ROI Media Myspace 213

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Our partnerships and current communication streams aren’t ones that would easily get the attention of or shared by that group of middle and high school students.

ROI 135

ROI Case Study Metrics Student 135

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. This past January, Jenna Wortham said that social media "is fueled by our own increasing need for attention, validation, through likes, favorites, responses, interactions.

Track 65

Track Twitter Analytics Broadcast 65

Nonprofit Tech for Good

FEBRUARY 26, 2024

Essential functions: Figure out what the tool can do for you, with special attention to the features that get unlocked at each paid tier. Data capabilities: Learn what metrics the tool can track, along with reporting functionality. Determine what functions are essential for your organization and what are “nice-to-haves.”

Application 272

Application Marketing Nonprofit Evaluation 272

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Social media metrics mavens know that both qualitative and quantitative data is needed. Social media metrics mavens are members of the Spreadsheet Association Society, whether it’s a google spreadsheet shared online or Microsoft excel spreadsheet. Shonali Burke says, “Especially for nonprofits with limited resources.

Measure 118

Measure Social Media Tools Media 118

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Are you tracking Return on Investment (ROI), and how? Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Examples Media 189

Association Analytics

JULY 22, 2021

Set a baseline and keep track of the progress you are making. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.). Use visualizations to see gaps that need attention. Create a glossary to track and communicate official terms and definitions.

Data 169

Data Analytics Associations Registration 169

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.

Twitter 342

Twitter Practice Social Media Nonprofit 342

DNL OmniMedia

NOVEMBER 12, 2020

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

Metrics 52

Metrics Gift Track Tech 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2010

After taking one look at the syllabus, course faculty instructor Jennifer Aaker and invited guests , I couldn't resist designing a learning experience that integrated a social media birthday fundraising experiment aimed at helping support the work of the Sharing Foundation with "listen, learn, and adapt" and real-time tracking and reflection.

Classes 96

Classes Celebrate Cambodia Exercise 96

Association Analytics

DECEMBER 9, 2024

Each staff member – and perhaps even volunteers – should understand how their role contributes to key metrics, and how they influence the success of the association. Ensure leadership bases decisions on clear metrics rather than anecdotal evidence. Avoid pursuing overly complex projects before mastering basics.

Analytics 169

Analytics Tips Associations Influence 169

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2018

We track how multiple technologies are converging and influencing behaviors, such as personal devices using gamification and social media tactics to drive community support. Rising healthcare costs, increased screen time, the ‘consumerization of the enterprise’ have all been accompanied by a parallel explosion in corporate wellness programs.

Images 111

Images Social Media Metrics Integration 111

sgEngage

NOVEMBER 5, 2024

To get the attention of your donors and increase their engagement, you can make your impact report come to life. And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future.

Digital 105

Digital Report Practice Impact 105

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs GyrusAim LMS GyrusAim LMS - Training programs play a pivotal role in the success of any organization. That’s where training metrics come in. Why Are Training Metrics Important? What Is Training Effectiveness?

Metrics 52

Metrics Measure Analytics Training 52

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs GyrusAim LMS GyrusAim LMS - Training programs play a pivotal role in the success of any organization. That’s where training metrics come in. Why Are Training Metrics Important? What Is Training Effectiveness?

Metrics 52

Metrics Measure Analytics Training 52

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Training programs play a pivotal role in the success of any organization. That’s where training metrics come in. Why Are Training Metrics Important?

Metrics 52

Metrics Measure Analytics Training 52

Bloomerang

OCTOBER 1, 2021

However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Data 127

Data Report Donor Metrics 127

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Instagram, the mobile photography app, has been getting a lot of attention lately. Instagram is one of those channels where a nonprofit could start with a small pilot that is strategically linked to communications or marketing objectives and pick a success metric and track it.

Marketing 111

Marketing Hype Photography Measure 111

Byte Technology

MARCH 11, 2016

Track Your Demographics. For those websites that feature the very handy internal search capacity, this is an important piece of data you should be tracking. do not have e-commerce tracking set up in their Google Analytics accounts. Go to property settings, scroll down and enable the demographics button. Don’t Ignore Commerce.

Analytics 100

Analytics Google Digital Marketing 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Big Listening is the art of gaining insight by tracking topical online conversations over time. Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. The graphic above illustrates our creative process from beginning to end.

Campaign 125

Campaign Conservancy Measure Method 125

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Awareness 101

Awareness Tips Social Media RSS 101

Amy Sample Ward

JUNE 6, 2011

Yes we have an accessible and attention span limited world thanks in great deal to the internet. Look first at your organizational metrics. Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications.

Build 220

Build Community Technology Org 220

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting. 37 Million U.S.

Statistics 97

Statistics Fundraising Metrics Mail 97

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 102

Ideas Online Guide Fundraising 102