Rethinking Annual Giving Metrics: A New Storyline for Higher Ed
sgEngage
OCTOBER 4, 2024
Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Maybe we need to focus our attention on narrower metrics. It is about how we use the metrics to tell the annual giving story. Here are two explanations. This can reduce donor counts.
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