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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

As a marketing professional in the nonprofit sector, the question being asked right now is how do we get young people engaged and ultimately get them to support our nonprofits? When crafting messages and marketing campaigns, focus on value-based marketing 2) Millennials care what their peers say.

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