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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

There’s a lot to learn from them about text marketing. Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Want to learn more about effective text message marketing? You can read all about it here.

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

By using the insights hidden in your donor information, you can fine-tune your marketing strategies. By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Common Communication Channels for Nonprofits Email Marketing Email remains a powerful tool for reaching donors.

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. How are marketers at resource-strapped non-profits to keep up with social media’s appetite for video content on social media? You really only have a few seconds to grab attention.

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Multichannel Marketing for Live Auctions: Strategy Playbook

Nonprofits Source

Today, multichannel is the watchword for marketing success. Let’s take a look at a multichannel marketing framework you can use to promote your next live auction (and adapt for all kinds of future events). Start by outlining some essentials for your event that will shape how you market it. These include: Its context.

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Donor Follow Up.

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5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

Your nonprofit’s need to make the most of its limited resources likely causes your team to spend much time and effort on successful marketing strategies. Between fundraising events and various campaigns, different fundraisers require different marketing approaches. Let’s explore five strategies you can use to market your new program.

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How To Avoid Becoming Addicted To Your Mobile Phone

Beth's Blog: How Nonprofits Can Use Social Media

I have been reading Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter, a professor of marketing at NYU. Rosen’s research has found that the average person checks their phone every 15 minutes or less and that approximately 50% of the time there isn’t a notification beckoning them to do so.

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