Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 134

Pamela Grow

JANUARY 22, 2025

of new donors are being retained year-to-date, and even repeat donor retention decreased by 4.6%. Nonprofit organizations will need to be a whole lot more serious about fundraising particularly donor retention in 2025. Think strategy, think subject lines, think engagement and attention. How to get attention. Only 13.8%

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Help Storytelling Donor Mail 59

The Modern Nonprofit

FEBRUARY 4, 2025

Identify Opportunities By analyzing your data, youll spot trends that highlight areas for growth, like which campaigns resonate most with your audience or which donor segments need more attention. Donor Retention Rate What It Is : This metric tracks the percentage of donors who continue to give to your organization year after year.

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Metrics Track Fundraising Nonprofit 52

Bloomerang

JANUARY 11, 2024

Today’s question comes from a nonprofit employee who wants tips to improve first-time donor retention: Dear Charity Clairity, What tips would you give to a small to medium-size shop to improve first-time donor retention? Send new online donors an additional thank you by mail. If you thank well, you may get a lifetime of gifts.

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Donor Tips Time Retention 121

BoardAssist

SEPTEMBER 16, 2014

Use the Word “Profit” to Get Your Board’s Attention! Let’s talk about “profitability” when it comes to staging galas, investing in direct mail, and investing in consulting or staff resources. For example, investing $20k in really good direct mail should yield about $80k in revenue, if you have a list of responsive donors.

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Attention Profit North Carolina Fundraising 61

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

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Template Donation Help Raise 98

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

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Donor Giving Retention Nonprofit 130

Nonprofit Tech for Good

APRIL 5, 2021

You are limited to 150 characters, so get straight to the point, draw attention to your bio with emojis and campaign hashtags, and include a call-to-call to action. Emojis are a colorful way to draw attention to your captions and calls-to-action and add personality to your posts. Second, write a compelling Instagram bio.

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Practice Nonprofit Social Media Facebook 363

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. Data analysis for planning campaigns is the perfect example.

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Course Fundraising Mail Analysis 130

Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? Using colors and design elements that escalate urgency can grab attention. With more traditional formats like direct mail, don’t be afraid to explore doing some renewal envelope design. Why Don’t Members Renew?

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Campaign Associations Communication Channel 169

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Donor Digital 52

Allegiance Group

FEBRUARY 14, 2023

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. Pay attention to the average unit of sale.

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Mail Donor Strategy Files 52

Pamela Grow

OCTOBER 24, 2024

We started mailing them in envelopes instead of flats last year. And donor love and retention is chief in her priorities. Our December newsletter is at the printers now to be mailed the day after election day. Meanwhile, I’m paying attention to what is actually working.” Our fundraising world has just expanded.

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Donation Newsletter Donor Fundraising 59

Bloomerang

JULY 22, 2022

Keep doing what you’re doing with this group and pull out the upgrade segment for more personal attention. Renew 25% of first-time donors (maybe you were on par with the dismal national new donor retention average of 19% , largely due to not focusing much on renewing this constituency beyond a thank you sent after the donation.

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Trend Data Giving Gift 121

Bloomerang

OCTOBER 30, 2023

When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Thanking a donor well increases donor retention multiple times. I asked Aaron about Feeding America’s current commitment to direct mail. There’s nothing better than that.”

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Feeds Donor San Antonio America 115

sgEngage

OCTOBER 4, 2024

Maybe we need to focus our attention on narrower metrics. Modern direct marketing methods: The growth in nonprofits (there are nearly 2 million nonprofits vying for donor attention and dollars) and the sophistication of our direct marketing efforts is forcing even lower-level donors to make more intentional philanthropic choices.

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Metrics Giving Donor Gift 98

DNL OmniMedia

DECEMBER 12, 2024

Pay attention to how your messages are received to identify the best balance of outreach content for your organization. Every email should include a single call to action to drive support and avoid confusing supporters by pulling their attention in multiple directions. Use your email marketing tool to A/B test different elements.

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Marketing Guide Nonprofit Social Media 52

Bloomerang

AUGUST 9, 2021

You need to prioritize how you can increase your donor lifetime value by using a variety of strategies that increase donor retention and upgrades. Perhaps you put in place a series of mailed and emailed “touches” for non-major donors, lumping $25 donors together with $500 donors. Move more mid-level givers to higher levels of giving.

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Donor Strategy Fundraising Gift 134

Connection Cafe

MARCH 17, 2014

According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! OK, so donor retention isn’t part of your job description. Step Two: Make your Donor Retention more Manageable by Creating a Thanking Policy.

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Retention Calendar Donor Policy 39

Association Analytics

DECEMBER 13, 2023

Consider your average spending year over year or the trend in your retention over a period of time. Watch this on-demand webinar to tips on how to give your data the love and attention it deserves throughout the year, as well as quick wins to make it extra sparkly at least once a year. 3. Plan for spring cleaning in 2024!

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Data Tips Associations Government 169

Tech Soup

MARCH 11, 2014

Without any prior donor management experience, you can use Bloomerang to foster higher-value donor relationships through increased donor engagement and donor retention. Its tools let you generate dynamic reports, emails, and direct mail communications. Keep Track of Your Donor Retention. Manage Your Mailings.

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Donor Management Software Retention 58

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Sustainer Retention.

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Retention Gift Donor Conversation 72

The NonProfit Times

SEPTEMBER 23, 2024

During boom times, fundraisers (as do most marketers) are more likely to increase attention on acquisition efforts and reduce their focus on retaining donors. In contrast, only 29% had increased their retention efforts, while nearly half (46%) said they had cut back on retention marketing.

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Stream Gift Fundraising Data 94

Bloomerang

JUNE 7, 2022

Sending a compelling annual appeal letter can go a long way toward boosting your organization’s donor retention rate , which means you’ll be able to count on sustainable support from donors in the years to come. . Direct mail provider: You’ll also need a way to send your supporters your annual appeal letters via direct mail.

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Strategy Tips Mail Donor 105

Neon CRM

MARCH 20, 2025

Thank-You Letter Template Worksheet Nonprofit Receipt & Thank-You Letter Templates Learn More Why Donation Thank-You Letters are Important Improving donor retention rates is a top priority for many nonprofits. There are two primary ways that organizations send donor thank-you letters: By email and by postal mail.

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Template Donation Free Gift 92

Candid

NOVEMBER 30, 2022

So, consider creating a communications calendar from GivingTuesday through December 31 st and using email, snail mail, social media, telephone calls, and even SMS messages to connect with donors and remind them to give. While acquiring new donors is important, consider focusing more attention on retaining the ones you already have.

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Tips Giving Fundraising Social Media 119

DipJar

AUGUST 6, 2021

Volunteer Retention. Just because you successfully captured supporters’ attention initially doesn’t automatically guarantee that they’ll stay involved with your organization for the long run. Volunteer Retention. As a volunteer coordinator, volunteer retention is your ultimate goal. Volunteer Recruitment.

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Volunteer Program Management Retention 98

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Plus, a good recurring donation program provides consistent funding for organizations and increases the retention rate. Analyze Your Audience. Thank You Letters.

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Donor Ideas Strategy Create 135

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Plus, a good recurring donation program provides consistent funding for organizations and increases the retention rate. Analyze Your Audience. Thank You Letters.

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Donor Ideas Strategy Create 135

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Direct mail. Major gifts.

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Strategy Fundraising Develop Nonprofit 132

Connection Cafe

MARCH 23, 2014

Sometimes it’s as simple as paying attention to how she says good morning. The point is that maintaining strong and healthy relationships takes time, energy and regular attention. These three fundraising experts will be speaking about donor retention on Sunday the 23rd at 3pm CT in Room: 214 A/B. You and I both know that.

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Retention Donor Sound Fundraising 42

Qgiv

SEPTEMBER 4, 2024

To create the best donor retention strategies for your organization, understanding the donor cycle is crucial for transforming your efforts into success. It’s crucial to your nonprofit’s success because the donor cycle can help you increase your donor retention rates which saves your organization time and money.

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Donor Guide Retention Relationship 77

Bloomerang

OCTOBER 30, 2023

The year-end giving season is highly competitive, with virtually every nonprofit vying for donors’ attention. But donors may feel overwhelmed by the sheer volume of year-end fundraising appeals and become fatigued or annoyed, making it harder for you to capture their attention. Whether it exists is up for debate.

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Action Fundraising Storytelling Donor 110

CauseVox

NOVEMBER 23, 2021

A Great Year-End Fundraising Appeal Sets You Up For Donor Retention. And, of course, a strong appeal results in stronger donations, and stronger donor retention. Use Your Full Appeal Via Direct Mail + On An Online Campaign Site. You can share the full appeal in one piece of direct mail—a postcard or letter.

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Fundraising Campaign Audience Donation 97

Qgiv

JANUARY 20, 2022

For retention-minded fundraisers with a strong donor cultivation plan in place, the early days of a new calendar year might even be busier than any day in November and December. With first-time donor retention rates hovering around 20%, securing a second gift from new donors may be more important than securing a first gift.

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Donor Gift Retention Calendar 83

Bloomerang

AUGUST 4, 2022

Attention to detail is great but perfectionism is a killer. I see all the time that they’re willing to spend money in acquisition but not retention which is why we have a 23% donor retention rate industry wide. I don’t mean allowing lazy mistakes and awful content to take over. Get that post up.

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Consultant Advice Fundraising Nonprofit 131

Forj

MAY 11, 2021

For your next virtual event, consider giving direct mail appeals a try! It may seem counterintuitive at first—as the term suggests, virtual events take place in the digital realm, while direct mail is an advertising method that relies on printed materials. A direct mail platform. Follow up with attendees after the event.

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Mail Virtual Guide Associations 36