Nonprofit Email Basics: Master Effective Fundraising Communications
sgEngage
FEBRUARY 17, 2023
Have Them at Hello Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our Newsletters. Automate your thank-you sequences so that, if someone gives you two gifts in one month, they don’t receive the same generic script each time. Ask a question. (“How
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