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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Nonprofits are missing a big opportunity to stay more connected with their donors by not capturing their mobile phone numbers. 10) Include a phone number and mailing address. in 2019 and accounts for 8.7%

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professionals

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

Preferred donation and communication channels: Knowing donors’ preferred methods of giving (online donations, mailed checks, text-to-give) ensures a convenient donation process. Likewise, understanding how donors prefer to be contacted (email, phone, text, mail, social media) helps them see your communication.

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Your Best “No BS” Nonprofit Resources

Pamela Grow

Perhaps it’s your first donor newsletter. Only to be interrupted by a notification on your phone for a new *free* webinar promising the latest in fundraising innovation (probably something AI-related). And she publishes a bi-weekly newsletter that I never miss (and never fail to learn a thing or two from). Very Good Copy.

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Elevate Your Fundraising Game with These Essential Nonprofit Books

Pamela Grow

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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10 Proven Strategies To Help You Retain New Donors

Bloomerang

A lot of times these calls will result in voice-mail messages, but that’s okay because the message will still leave a strong impression. I like monthly e-newsletters that combine brief stories and compelling photos. It’s amazing the results that are possible from phones and other smart devices. Send mission impact videos.

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10 Ways to Secure Earned Media for Your Nonprofit

Get Fully Funded

Through my professional training as a journalist and newsroom leader, I am committed to sharing my insider newsroom knowledge with nonprofits to help them get the attention they deserve from their local media outlets. Don’t forget the power of a social media or e-newsletter shout-out too.

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