Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

APRIL 15, 2020

Nonprofits are missing a big opportunity to stay more connected with their donors by not capturing their mobile phone numbers. The Telephone Consumer Protection Act (TCPA) asserts that if you have a donor’s phone number, or a donor supplies it, it is implied permission to text them any future messages.

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Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Knowing where you can find your audience makes it easier to take a targeted approach to your peer-to-peer event marketing.

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Bloomerang

OCTOBER 30, 2023

Manager, Direct Marketing Fundraising Services, long-time staff of the national nonprofit Feeding America , knows better. Aaron and his team provide technical support for the fundraising and direct marketing efforts of the agency partners, especially to support the 200 food banks. Aaron LaMonica-Weier , Sr.

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Get Fully Funded

AUGUST 12, 2024

As the year winds down, it’s a great opportunity to reflect on your nonprofit’s marketing and communications goals while also identifying what you’d like to accomplish over the next few months and in the new year. It’s hard to believe that we’re more than halfway through 2024. Press releases are great, but story pitches are better.

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Media North Carolina Local Nonprofit 59

sgEngage

JANUARY 30, 2024

When trained properly, data processing AI tools can improve your nonprofit’s fundraising effectiveness by allowing you to focus more of your attention on donors with a high giving capacity and likelihood of long-term involvement. You’ll further test and refine the tool over time the more you use it to support your fundraising.

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Tools Donor Fundraising Survey 95

Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. While you don’t need to be at a charity: water level for your nonprofit marketing, having an effective and easy-to-use website is an important step to achieving your goals.

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Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Gathering donor data requires a thoughtful approach that ensures the information you collect is helpful to your fundraising and marketing teams. Use your mailing list effectively.

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Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Your humanity will make it easier for donors to connect with you, even when they’re being inundated with other marketing messages. What Is a Donor Engagement Strategy? Host an “Ask Me Anything” session.

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Qgiv

AUGUST 23, 2022

Outline your marketing strategy. Before you can start spreading the word, you need to outline your marketing strategy. The best way to market any fundraiser is by using a multi-channel approach. To get the most impact out of your multi-channel marketing strategy, you need to understand your audience for each marketing channel.

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DNL OmniMedia

DECEMBER 15, 2020

The strategy behind your email marketing efforts should always roll-up to the overall organizational story you are trying to tell. With that in mind, we’re going to explore nonprofit email marketing, the types of campaigns available to you, and the best practices to truly excel. Types of Nonprofit Email Marketing Campaigns.

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Top Nonprofits

NOVEMBER 9, 2021

Market Your Gala Through Multiple Platforms. Marketing specialists. Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. Market Your Gala Through Multiple Platforms. Follow Up Afterward.

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Nonprofits Source

APRIL 24, 2023

Brands, nonprofits, and personal connections all clamor for their attention. When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message. At the top of that time period, you send a direct mail appeal.

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BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Tom Ahern).

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Mail Money Raise Tips 61

Bloomerang

FEBRUARY 13, 2023

A lot of times these calls will result in voice-mail messages, but that’s okay because the message will still leave a strong impression. Be sure to highlight monthly giving options on your website, marketing material, and especially in donor conversations. Photos typically catch more attention. Send mission impact videos.

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Byte Technology

OCTOBER 21, 2015

However, if approached in a haphazard manner or not given enough attention to detail from the onset, thousands of crowdfunding campaigns have also failed miserably, leaving black marks on organizations and putting undue pressure on more traditional sources and means of raising capital for your cause.

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Achieve

FEBRUARY 16, 2024

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

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The NonProfit Times

MAY 23, 2024

“The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. Research backs this up.

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Qgiv

SEPTEMBER 4, 2024

This can be accomplished through various methods, such as direct mail, email campaigns, phone calls, or in-person meetings. Utilize multiple marketing channels Reaching donors through various marketing channels helps you connect with them in ways that suit their individual preferences and habits.

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Pamela Grow

MARCH 6, 2024

Only to be interrupted by a notification on your phone for a new *free* webinar promising the latest in fundraising innovation (probably something AI-related). My own site, where I regularly publish the best examples in nonprofit storytelling and donor communications (including both email and direct mail). PamelaGrow.com.

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Bloomerang

AUGUST 30, 2021

adjusted), presumably due to growth in the S&P 500 in recent years and how the 2020 market recovery positioned foundations to respond to the impetus to distribute more during a time of pressing needs. Pay attention: Every donor deserves thoughtful responsiveness. Stop assuming they don’t need or deserve recognition or attention. .

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Bloomerang

AUGUST 21, 2023

Prioritize donor stewardship : Focus attentively on donor stewardship and engagement to build strong, long-lasting relationships with your supporters. Have you brought this to the attention of your CEO and board? What next steps can you take to communicate more effectively by email, postal mail, and online?

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Connection Cafe

AUGUST 23, 2019

Higher education marketers have herculean missions! As marketers, we’re always trying to stay on top of the latest trends—and college-age students are a discerning audience. What does this mean for admissions marketing? Follow up with mail. Direct mail is still a closer. Hold Students’ Attentions.

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Student Marketing Social Media Teen 25

Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Our top 8 strategies are: Start with a killer subject line.

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Get Fully Funded

JUNE 16, 2022

Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” . 6 marketing tips for improving ROI Your marketing activity can directly influence and improve your campaigns’ ROI. Modernize your approach to advertising.

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Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Email marketing software. Online fundraising.

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Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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Pamela Grow

OCTOBER 22, 2023

Initiate conversations via mail, phone, or email, and listen attentively. It’s not just about your mission; it’s about your donors’ passions, dreams, and vision for the future. To comprehend your donors’ ‘big why,’ engage with your donors regularly.

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Donor Fundraising Relationship Survey 52

DipJar

JANUARY 21, 2021

Pick up the phone to say ‘thank you’, send a personalized email, or mail a handwritten note. The key is to engage them as close to the moment of their gift as you possible because you already have their attention. It is imperative to engage them immediately following their donation. Current Donors.

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Money Raise Fundraising Newsletter 98

Bloomerang

JUNE 5, 2024

In return, your nonprofit can include their logos in your event marketing materials, creating win-win benefits for both community partners and your organization. Present the benefits of getting involved, such as a marketing boost and positive PR opportunities. Drive revenue for your nonprofit. Find new sponsors. Merchandise.

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Hosting Sponsor Software Stream 93

Qgiv

APRIL 11, 2023

The Responsive Framework is a repeatable four-step process that nonprofits use to treat every donor with the same personalized attention that they deserve. Listening to and Reading Donor Signals Key Takeaways What Is The Responsive Framework? Connect Giving, and even attending events, are deeply personal acts your supporters make.

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Qgiv

JUNE 24, 2021

Use One of the Most Effective Forms of Marketing: Word-of-Mouth. Word-of-mouth marketing is one of the oldest (and most successful) tools in a marketer’s toolkit. Did you know that email has the highest ROI (return on investment) of any nonprofit marketing channel? Capture Your Donors’ Attention Through Text Marketing.

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Qgiv

JULY 6, 2022

If you’re not looking to compete for attention with other nonprofits during a major giving day, a great way to support your own nonprofit is by hosting your own giving day. You can increase your organization’s visibility without needing to grab potential donors’ attention amongst a crowd of other organizations trying to do the same.

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NonProfit Hub

JULY 27, 2024

Direct mail. Contrary to popular belief, direct mail is not dying! Don’t be afraid to use several methods to contact one potential partner, ranging from phone calls to snail mail. For example, if you’re looking for a partner in the entertainment industry, you’re likely to capture their attention on social media.

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Bloomerang

JULY 26, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Is it easy to join your mailing list? As a fundraiser, don’t abdicate responsibility by leaving your donation page or plugin updates to your marketing or IT staff. Do donors receive a mailed thank you card?

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NonProfit Hub

DECEMBER 2, 2014

In our November/December edition, we explored how to build your 2015 marketing plan. Steven Shattuck, Bloomerang ’s VP of marketing, explained that this actually happened to an NPO and offered two quick tips for your organization to implement. Once you have donors segmented, you should be marketing toward them differently.

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Sound Marketing NPO Retention 53

Bloomerang

JUNE 9, 2022

Volunteers, event attendees, annual fund donors, or people with whom you have engaged on some level through your emails and newsletters are often great candidates to move up the pyramid—they just need to receive some personal attention to motivate them. Follow up with a phone call. What drives them to attend your event or make a gift?

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