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[ASK AN EXPERT] What Are The Pros And Cons Of Combining An Appeal Mailing With An Impact Report?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

Mail 119
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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

Mail 59
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Choosing a Print Shop for Your Nonprofit Mailings | You Better Shop Around

Pamela Grow

Hardly a week passes that I dont get an email like this one from Amanda: We are looking at expanding the number of direct mail campaigns we run. Our campaigns are smaller, maybe 500 to 1,000 pieces mailed. Choosing your print shop is an important decision for the success of your nonprofits direct mail program.

Mail 59
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5 Ways to Use Your Digital Impact Report as a Marketing Tool

sgEngage

Direct mail While digital communications allow your message to reach a wider audience , old-fashioned snail mail is still a tried and true tactic. Direct mail helps you connect with donors who may not be as well-versed in the virtual stratosphere or simply prefer a hard copy of a newsletter, brochure, or fundraising letter.

Digital 111
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End-of-Year Fundraising Problems (And How To Solve Them)

Bloomerang

You have 2 seconds to get their attention and get them to read on, so use it wisely by opening with something powerful, surprising, or starting in the middle of the action or story. A : Response rates differ by channel, for example, direct mail vs. email. For direct mail: Direct mail is all about your outer envelope.

Problem 119
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What Role Does Direct Mail Play In Fundraising In A Digital World?

Bloomerang

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 119
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Timing Year-End Fundraising in an Election Year: A Survival Guide

Bloomerang

If you live in one of the seven swing states like Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, or Wisconsin, and the election noise is positively crushing, you may consider how you might schedule your appeals to maximize attention. Still feeling nervous?