How to Write Effective Web Copy (Part 1): Make It Readable
Connection Cafe
JULY 8, 2019
Your users have miniscule attention spans. Limited Attention Spans. In 2000, a study by Microsoft showed that the average human attention span was 12 seconds. What happened between 2000 and 2015 that would account for a 33% reduction in attention span? American Literacy is Iffy. The Internet is bloated.
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