Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

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Test Impact Experiment San Francisco 117

Forum One

MARCH 12, 2024

Drafting and testing. Writing multiple drafts for A/B testing on social media. Rather, we see effective teams being able to turn their attention to new ideas and approaches they didn’t have time for before. Outsourcing your marketing entirely to AI will result in bad marketing and will hurt your brand.

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Social Media Images Video Media 84

Achieve

SEPTEMBER 11, 2024

One of the biggest hurdles in the event planning and management process is getting people to register in the first place, which is why it’s so important to create an event registration page that stands out and grabs your audience’s attention. You should also use engaging language to present this information to entice people to register.

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Registration Create Tips Monaco 52

DNL OmniMedia

MAY 25, 2022

This is done through a process called nonprofit market research. This guide will cover the ins and outs of conducting nonprofit market research through the following points: Market Research for Nonprofit Organizations: The Basics. How to Conduct Nonprofit Market Research in 6 Steps. Why do nonprofits use market research?

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Research Marketing Survey Nonprofit 52

Get Fully Funded

JANUARY 27, 2022

As a fundraising or marketing professional at a small nonprofit, you may not have the resources to reach out to all supporters on a personal level. Use urgent, actionable language. Use A/B testing to assess the effectiveness of your CTAs. Use urgent, actionable language. Make your CTAs stand out on the page.

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Action Guide Language Test 64

Qgiv

DECEMBER 14, 2023

Through email marketing, nonprofits are able to quickly connect with potential donors and build relationships that last. Consider including urgent, actionable language to capture your donors’ attention. Test, test, and test more. Donate now” or “Help us reach our goal” are clear and actionable phrases.

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email Fundraising Nonprofit Test 64

NonProfit Hub

JUNE 9, 2017

If the idea of starting to incorporate video regularly into your social media marketing strategy seems daunting, then this article is for you. Nonprofits have a leg up over other brands vying for attention on Facebook since every single nonprofit has a multitude of meaningful stories to tell. The results were pretty astounding.

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Attention Storytelling Facebook Video 46

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers.

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Twitter Practice Social Media Nonprofit 331

Get Fully Funded

AUGUST 1, 2022

If you write too formally, write in 3 rd person, or write about how great your nonprofit is using ego-centric language, it doesn’t feel connecting at all. Outlook, Hotmail, or Gmail) is not set up for email marketing and has significant limitations that can hurt rather than help your email marketing efforts. Sad day, I know.

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Newsletter email Create Template 124

Saleforce Nonprofit

FEBRUARY 11, 2022

Hopefully by now, all fundraising practitioners and development leaders at impact organizations large and small have begun testing and seeing success. Additionally, you’ll be able to leverage new marketing channels through your new matching partners. Speak the Language Your Donors Speak. Engage More Diverse Donors.

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Online Tips Fundraising Nonprofit 103

Qgiv

JULY 10, 2023

Strength-Based Messaging: A Powerful Tool Thankfully, in recent years, new and long overdue attention has been focused on changing the way we build our donor relationships. These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Finding the balance in your organization.

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Storytelling Donor Cancer Guidelines 75

Get Fully Funded

OCTOBER 31, 2022

Because you have such a small amount of time to grab your reader’s attention, you need to catch their eye immediately. Test it on various browsers and on a mobile device, just to make sure. Most online donation tools offer default language for this, but you need to customize it so the language is warm and on brand.

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Websites Giving Donation Nonprofit 89

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

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Beginner Digital Marketing Guide 91

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. Test your subject lines.

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email Rate Social Media ROI 52

sgEngage

AUGUST 23, 2023

As a result, nonprofit marketers run into issues, and it can be hard to find time in your already-busy schedule to troubleshoot them. Potential Cause: Uncompelling Ads Unhelpful and poorly-written ads are unlikely to grab users’ attention, so put effort into crafting effective campaigns. Capture attention with your headlines.

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Grant Google Guide Management 72

Nonprofits Source

OCTOBER 9, 2023

You probably consider your social media presence, email marketing efforts, and maybe even text messaging. Additionally, pay attention to your use of color when incorporating hover effects (i.e. Make sure your closed captions are legible, and allow audiences to choose from multiple language options if the software allows.

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FAQ Accessibility Websites Design 52

M+R

FEBRUARY 5, 2021

We have something to say that lands somewhere between an observation and a complaint and a call to arms: Not enough attention is paid to mid-level donors. Finding your audience part 2: matching to digital marketing channels. Read time: 9 minutes. Major donors get the fanfare, the galas, the special one-to-one contact.

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America Digital Audience Channel 105

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. To optimize your advertising budget, create a marketing strategy to establish the best time for your organization to use ads. Use catchy words to grab the reader’s attention.

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Facebook Guide Nonprofit Demographics 86

AccelEvents

MARCH 30, 2021

As event organizers, we spend a lot of time preparing content, marketing the virtual event, and curating the attendee experience. They aren’t likely to be paying full attention to the virtual conference, virtual trade show, or virtual meeting. This will likely coincide with your event marketing channels.

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Virtual Management FAQ Audience 98

NTEN

JANUARY 27, 2021

Lack of a structured process for quality assurance (QA) testing and remediation. Ask the IT, Communications, Marketing and other departments they have worked with on web and technology projects. Are they able to articulate this in straightforward language? A chaotic process for decision-making on design and other deliverables.

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Project Digital Work Tips 58

Gyrus

JANUARY 22, 2024

Compelling Visuals Visual accompaniments are not merely ornamental but instrumental in seizing and sustaining attention. Gamification not only holds the learner’s attention but also incites ongoing engagement, inspiring them to keep working towards progress.

Arts 52

Arts Content Create Learning 52

Gyrus

JANUARY 22, 2024

Compelling Visuals Visual accompaniments are not merely ornamental but instrumental in seizing and sustaining attention. Gamification not only holds the learner’s attention but also incites ongoing engagement, inspiring them to keep working towards progress.

Arts 52

Arts Content Create Learning 52

Gyrus

JANUARY 22, 2024

Compelling Visuals Visual accompaniments are not merely ornamental but instrumental in seizing and sustaining attention. Gamification not only holds the learner’s attention but also incites ongoing engagement, inspiring them to keep working towards progress.

Arts 52

Arts Content Create Learning 52

Whole Whale

MARCH 22, 2023

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. When building through the API For more advanced users, there are ways to better tune models with more variables beyond language. This helps the AI understand your requirements better and provide a relevant response.

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Ideas Model API Language 52

Get Fully Funded

MARCH 4, 2021

The Google Ad Grant presents a cost-effective opportunity for nonprofits of all sizes to jumpstart their digital marketing efforts. Using high-quality content, concise language, and effective Calls To Action, visitors will be more inclined to meet your desired goals. It’s crucial to understand how the Google Ad Grant works.

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Grant Google Nonprofit Search 52

Get Fully Funded

JULY 4, 2022

Sometimes, methods of fundraising that worked in previous years don’t work as well when the economy shifts or a big news event pulls people’s attention away. Email Marketing . When your email marketing campaign flops, you can easily look up analytics. With a little time and focus, you can become an expert at email marketing.

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Method Fundraising Social Media Calendar 75

Pamela Grow

SEPTEMBER 20, 2023

Here are our top recommendations to point people in the right direction to give: Add your donation page to your navigation menu: Your navigation bar is the perfect place to bring attention to your donation page, as supporters will be able to see it regardless of what page they might be on.

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Websites Donor Strategy Donation 52

AccelEvents

MARCH 30, 2021

As event organizers, we spend a lot of time preparing content, marketing the virtual event, and curating the attendee experience. They aren’t likely to be paying full attention to the virtual conference, virtual trade show, or virtual meeting. This will likely coincide with your event marketing channels.

Virtual 59

Virtual Management FAQ Audience 59

Tech Soup

AUGUST 24, 2016

Growing the size of your email list is an important strategic goal for your nonprofit's marketing, communications, and fundraising programs. Also, to maintain the strong attention span of that core 20 percent of your list, you'll need to keep bringing on new engaged subscribers every day.

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email Money Widget Technique 36

NTEN

MAY 5, 2011

By Jed Alpert, CEO, Mobile Commons Mobile marketing is still unexplored territory. RI4A is almost as committed to rigorous A/B testing as they are to immigration reform. One of the things we got the most wrong came when we noticed RI4A hadn't been including opt-out language in enough of their text messages.

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Campaign Data Lesson Language 75

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Test Subject Lines And Calls to Action, For Starters.

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email Campaign Test Benchmark 48

AccelEvents

JUNE 24, 2021

Few roles have changed more dramatically since the pandemic than that of the event marketer. In essence, the role of event marketers has transformed from a cost center to being a revenue-generating profit center. The Changing Role of the Event Marketer. The Shift in Events For Today’s Event Marketer.

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Guide Virtual Registration Platform 93

Qgiv

JANUARY 12, 2023

Knowing the answers to these questions can help you create content and social media that attracts people’s attention and draws new donors to your website. You should also work to develop your brand’s voice and language across your social media profiles. What would those people be interested in? Develop your brand.

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Social Media Strategy Media Donor 52

The Science Behind Engaging your Supporters

OCTOBER 18, 2018

Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow. Although the full uses of text messaging are still being tested, it has proven especially effective at mobilizing people to take action.

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Trend Campaign eBook Nonprofit 53

Get Fully Funded

JANUARY 26, 2021

By varying the styles of your videos, you capture your audience’s attention in different ways. Communicating with your supporters in an unexpected way is a great way to get their attention. Avoid an overly sweet or flowery language or imagery. Plan to spend as much time and energy marketing your video as you did creating it.

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Video Giving Fundraising Script 98

Top Nonprofits

FEBRUARY 2, 2021

Movie streaming services, family members and pets, and noisy neighbors all add up to one thing— limited time and attention to dedicate to e-learning during COVID-19. Use language and conversations that are reflective of what learners will encounter. She lives alone, but that doesn’t mean her work-from-home attention span is stellar.

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Train Training Course Storyboard 52

CauseVox

AUGUST 11, 2022

This will help you build your budget and create a solid marketing strategy. First, build yourself a fundraising budget: what do you plan to spend on marketing materials, fundraising events, staff time, and so on? Major donors require some special attention. You’ll want to get specific: where exactly will the dollars go?

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Campaign Build Pledge Phase 71