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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders.

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Demographic/Career Info.

Retention 192
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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

However, the real challenge begins when the initial urgency subsides and public attention shifts away. Having these elements in place not only positions you to capitalize on the increased attention during emergencies but also provides a clear pathway for donors to continue their support.

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

They push info out to donors and they forget that communication is a two-way street. That means you need to pay attention to what you are sharing with donors and when, and how often they hear from you. If all your communications are one-sided (you pushing info at them), that gets old fast and the relationship starts to fall apart.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Steer clear of info@ABC.org. The numbers don’t lie!

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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

This helps ensure that the organization can run more efficiently and devote attention to areas that need it the most. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. Monitor Open Rates. Track Click-Through Rates (CTR).

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9 Common Donation Page Mistakes (and Solutions!)

Connection Cafe

If your online donation form is ineffective, it warrants immediate attention. If donors have to make an account, and fill out their name, address, credit card info, and a security question just to make a donation, they’re far more likely to abandon the process and never end up donating. Mistake #3: Overfilling Your Donation Page.