Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

Social Media 50

Social Media Influence Meme Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook. It’s a subjective and culturally influenced unconscious and involuntary response. Words : Language is tricky. Cultural nuances abound.

Test 117

Test Impact Experiment San Francisco 117

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." The New Metrics of Scholarly Authority by Michael Jensen published in the Chronicle in June, 2007 describes how scholarly authority is being influenced by Web 2.0. Raw links to the document.

Chicago 50

Chicago Museum Network Conference 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

Convio 50

Convio API Nptech Summary 50

Wild Apricot

JUNE 27, 2008

And who may be able to influence those actors in their decision-making? Grab your audience with something that commands attention â?? Think back to your school days, and which teaching style was most likely to keep your attention long enough to learn something â?? a slogan, perhaps, or a compelling human-interest story â??

Knowledge 60

Knowledge Effective PDF Evaluation 60

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Measuring the Value of Your Blog. Social Media Metrics: Distributed Influence. Microblogging Reports Worth Your Attention. Let the Change Blogging Meme Hit The Road. The What, Why, and How of Facebook Fan Pages. Gnomedex Real Time Fundraising Experiment. Online Community Engagement Strategies. Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50

Saleforce Nonprofit

NOVEMBER 4, 2021

At the same time, marketers realize that the people we are trying to reach are stretched thin, and they are competing for attention from other nonprofits and consumer media on the web. To keep people’s attention, the most popular tactic by far is video. In times of change, measurement allows everyone to understand what is working.

Marketing 69

Marketing Report Trend Metrics 69