The Ladder of Love: Growing Facebook Fans
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 24, 2010
Getting people to click the “like button and join your Facebook is only the first step in a deep engagement strategy. You have to provide good content so people it will catch your fans attention and they will like your posts. Then they ask them to shut the smart phones off. I like to call it the ladder of love!
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