Raise More By Avoiding “One Size Fits All” Email Appeals
NetWits
NOVEMBER 29, 2011
2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Capture more info during event registrations. The point is to get creative in how you capture info about your supporters.
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