Nonprofit Tech for Good

JULY 4, 2021

It’s no secret that Generations Y and Z heavily rely on it, but you might be surprised to learn that more than half of Gen X is inspired to donate by a post or image they saw on social media. It’s important to find creative ways to capture their attention mid-scroll. Connect your mission to headlines donors care about.

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Ideas Online Fundraising Social Media 351

Bloomerang

JUNE 21, 2024

Why AI is worth paying attention to It will soon be impossible to do your job without it. For example: Ask it to write a newsletter article; email headline; Ask for a draft of an agenda for your event; Ask it to identify speakers You’ll see ways to blend the technology into your workflow. Ask it where it would insert images.

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TechImpact

DECEMBER 16, 2013

Image courtesy of Vudu Marketing. Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. Have other tips you’d like to share? Keywords are important.

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Online Strategy Headline Search 268

Byte Technology

FEBRUARY 16, 2017

Indeed, as the most popular content management system ever, there’s a lot of competition for positive attention, and getting noticed can often be a daunting task. Who doesn’t like great, attention-getting imagery? When you create or edit a post two new boxes will appear, one for Image A and one for Image B.

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Nonprofits Source

OCTOBER 11, 2017

There’s writer’s block, competition for our attention in the form of social media or our phones, and who can forget about the 50 other responsibilities we have on our plate. There’s just one problem… You have about 8-seconds to grab and retain a visitor’s attention before they leave your site.

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TechImpact

JULY 21, 2014

Image courtesy of Scorephoenix.org. It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Stock images. Nothing says “I took the easy way out” like using stock images in a newsletter. Come up with some snappy titles and headlines that will attract clicks.

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Byte Technology

FEBRUARY 21, 2017

In essence, it’s all about getting the most consistent and positive attention and building a loyal audience, no matter if the site is for a simple blog, a non-profit organization or an e-commerce concern. With it you can compare all sorts of different content, from themes to CSS variations to post titles and headlines.

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Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Take your time to create a homepage that not only accurately reflects your nonprofit but also grabs at your audience’s attention.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.” Flickr Image by theamarand. What is micro content anyway? You can download the e-book here.

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Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Your header image: This is the graphic that appears at the top of your message.

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Get Fully Funded

JUNE 11, 2023

In short, you don’t have much time to catch your donor’s attention and get opened. 8 Keys to Writing the Perfect Fundraising Letter Your fundraising letter must quickly grab the reader’s attention, tell a story , and ask for a gift. They’ll skim through photos, images, and quotes that stand out.

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Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Bring attention to the various issue areas that your nonprofit is working to solve to emphasize your nonprofit’s purpose.

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Strategy Nonprofit Guidelines Websites 59

Get Fully Funded

AUGUST 1, 2022

But hey, I’m sure you’ve opted out from things that just no longer captured your attention. It’s tempting to share several stories, but keep in mind that people have the attention of a goldfish (about 7 seconds) and they just won’t read a lot. Use headlines to let the reader know what to expect in each section. Good images.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

You can also learn a lot from analyzing the email questions from your organization’s web site general email address. And, of course, don’t forget to pay attention to questions and comments that bubble up on your social media channels as well. Craft good headlines. Avoid giving it all away in the headlines.

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Social Media Headline Media Social 102

Bloomerang

OCTOBER 4, 2021

Their attention spans are short. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There’s nothing else to break up the text or draw attention to important points. There are no images to tell a story explaining why they’re sending this appeal.

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Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Bringing attention to the right content on your site will drive more value for your cause. 5) Test different headlines and descriptions with RSAs.

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NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. Less is Definitely More.

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email Marketing Headline Ratio 28

Classy

MAY 25, 2021

On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note. Short attention spans mean speed is more crucial than ever.

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Donation Tips Rate Mobile 67

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Tech Soup

SEPTEMBER 1, 2015

However, a little media know-how can help you get some attention for your campaign. " It might sound harsh, but it will challenge you to come up with a click-worthy subject/headline and an introduction that will draw a journalist in. Image : gilly youner / CC BY-NC-ND. Find a News- or Viral-Worthy Angle. spanhidden.

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Campaign Tips Media Press 36

See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. It makes your organization look up to date, current and relevant, and puts the video at the center of the YouTube user’s attention. Upworthy headlines are a good source of inspiration.)

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Tech Soup

JANUARY 19, 2017

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. The truth is that attention span in the digital medium is a very valuable commodity. Write less lengthy copy and better headlines. Image : denizya / Shutterstock.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. The art of writing good teaser headlines is critical to getting more interaction. Last week, I had used a cover image from Surfrider because I truly love the ocean. But I also love animals.

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Facebook Change Profile Impact 114

NonProfit Hub

DECEMBER 5, 2014

Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. Note the large image with interesting artwork that first grabs your attention. The layout is easy to follow, the colors are attention-getting and the content is engaging. But it works.

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Tech Soup

APRIL 14, 2015

Load keywords in all the important places — page titles, meta descriptions, and headlines. You also need a headline that is similar to the page title. Make sure you properly format headlines with an "H1" (headline one) tag. Image / Alexis Wilke / CC BY-SA. Tip 4: Put Keywords in the Right Places.

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Search Websites Tips Headline 36

NetWits

NOVEMBER 5, 2010

Sure, you could highlight all three programs, but with competing imagery, a mutli-topic appeal and non-specific headline, you’re basically taking a gamble that the email will even be read, much less personally relevant and meaningful to the constituent receiving it. Enter Targeted Content.

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Nonprofits Source

NOVEMBER 3, 2017

Image Alt Tag. Use multimedia to engage and retain visitor attention. As it turns out, relevant images get 94% more views than content without images. This is because people process images 60,000 faster than they do words, making it easier to understand and retain information. SEO Friendly URL. Heading Tags.

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Beginner Digital Marketing Guide 91

Care2

AUGUST 22, 2013

Site Insights: 10 most visited pages on the site, top 10 referring sites, and top 10 exit pages (How can you improve the content on pages where you are loosing people’s attention?). test different images, ad copy, and targeting. topic, draft headline, and bulleted ideas to expand on.

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Online Tips Calendar Test 71

Connection Cafe

APRIL 1, 2014

Giving your visitor too many links, too many choices, or too much information divides their attention and detracts from the bare essence of what you are trying to achieve. The open site design is beautiful, and their slideshow features clear headlines with important words highlighted and a call to action directly below.

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Nonprofit Tech for Good

DECEMBER 13, 2020

Now, more than ever before, we need to secure the attention and devotion of our colleagues, most important donors, and supporters. The longer you keep a slide on screen, the greater the chance of losing your audience’s attention — no matter how good a speaker you might be. Pay close attention to legibility. 5) Divider slides.

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Design Slides Tips Online 291

DNL OmniMedia

OCTOBER 22, 2020

Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical. Let’s explore a few ways that this site promotes engagement through creativity and attention to detail: Responsiveness. Check out the embedded video in the image below.

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NonProfit Hub

JANUARY 9, 2015

Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). Oh, and don’t forget that 2015 is the year Marty McFly traveled to in Back to the Future Part II. But you probably haven’t heard that yet.

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Michael Stein's Non-profit Technology Blog

JUNE 15, 2007

Headlining A List Apart, a site devoted to website design and technique, focused recently on some very non-technical aspects of online marketing: the effective writing and and layout of web pages that sell your message. image originally uploaded as [link] Then do better. Non-Profit Market Research.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2006

Rik wrote a great post this called Global Poverty Death Counter: good cause, @!#(*@() implementation (Rik used another word in the headline, but I don't any trackback spam). I.e. "Hey, idiot, get your head out of the digital sand and pay attention to things that matter." Namely that it isn't enough just to shame people.

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NTEN

JULY 28, 2010

You have a limited amount of attention from a visitor. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more. Why (should I be interested)? Where and When (if it's related to an event)? Consider your homepage your visual “30 second pitch” or “elevator speech”.

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Care2

MARCH 4, 2009

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. 1) Get To The Point: When a user visits your website you have about 5 seconds to grab their attention before they click off. Try to attach at least one compelling image to each page.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra. Does being engaged in the creation of the work spur more appreciation for the art form and hopefully attention and participation? How do you measure the impact of the crowd here?

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