Remove Attention Remove Headline Remove Homeless
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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

“But so many more starving children need help” – The attention quickly shifted back to the urgent need. This approach is a great way to grab attention, draw readers in and make another ask. Not sure about you, but it usually gets my attention. 3) In Case You Didn’t See This. This first email focused on a pig and dog.

Rate 172
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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Building Personal Relationships with Thousands at a Time

NetWits

Let’s say your organization has 3 primary service programs: animals, homeless and youth. And remember, you have less than 1 minute to grab the reader’s attention when they open an email. You’re about to send out this month’s eNewsletter and you want to focus on a call to give, but which topic do you focus on? Enter Targeted Content.

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Lady Gaga & Celebrity Philanthropy

Connection Cafe

As part of her Monster Ball tour, she partnered with Virgin Mobile and Volunteermatch to give free premium concert tickets to volunteers who gave eight hours or more lending a hand to organizations serving homeless youth. Her call to action inspired over 30,000 hours of community service and a new wave of attention on homeless youth.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

Sometimes it’s a matter of zeroing in on a single aspect of your organization’s work or an unexpected story, such as two volunteers falling in love while serving soup side-by-side in the homeless shelter’s kitchen. Draft your pitch as an email with the subject as the headline you would like to see. Be brief and passionate.

Story 122
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Second Life: Issue Awareness Raising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Rik wrote a great post this called Global Poverty Death Counter: good cause, @!#(*@() implementation (Rik used another word in the headline, but I don't any trackback spam). "Hey, idiot, get your head out of the digital sand and pay attention to things that matter." Educate about your cause. And not just fundraise.

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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Get Fully Funded

In short, you don’t have much time to catch your donor’s attention and get opened. 8 Keys to Writing the Perfect Fundraising Letter Your fundraising letter must quickly grab the reader’s attention, tell a story , and ask for a gift. Just pay attention to what’s going on around you or ask front-line staff and volunteers for stories.