Amy Sample Ward

NOVEMBER 23, 2011

If your community meets offline at a local watering hole to share opinions and make plans, don’t bother setting up a Twitter account with the purpose of influencing them. Pay attention to your community. One of the core principles in community engagement is to use the tools your community is using. It’s the same with any platform.

Social Network 165

Social Network Network Strategy Social 165

Bloomerang

JULY 26, 2021

If you’re doing this on your own, it’s a good idea to ask a few friends or volunteers who know nothing about your organization to serve as user guinea pigs. . You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Is it easy to see how to give offline?

Strategy 143

Strategy Online Fundraising Donor 143

Bloomerang

NOVEMBER 20, 2021

We are competing for attention at a level we have never seen in our lifetimes. If we are competing for attention, we want to compete for also the kind of feelings that people are feeling when they’re thanked and stand out in the crowd. . The next must do, number four, is to pay attention to who’s giving.

Video 119

Video Fundraising Donor Giving 119