Nonprofit Email Basics: Master Effective Fundraising Communications
sgEngage
FEBRUARY 17, 2023
Have Them at Hello Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful. Ask a question. (“How
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