112 Tips to Raise More Money by Mail
BoardAssist
DECEMBER 15, 2014
Your goal in the first part of the letter is to get your reader’s attention. Don’t use a lot of photography and fancy layout in your letter or accompanying materials. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Try larger sizes to get your reader’s attention. Tom Ahern).
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