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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

It’s estimated that Gmail and Yahoo represent 32.2% Within my clients’ email lists, I typically find that Gmail and Yahoo users represent at least 50% of all emails on a list. Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes. High spam rates are like waving a red flag at Google and Yahoo.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates. According to Mailchimp ? Have an appealing CTA button .

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Keeping this in mind that 51% of all emails were opened on mobile devices in 2013 while designing your newsletter template will increase interaction rates, open rates and click through rates. or another instant attention grabber with an exclamation point to shock a reader to attention. Add in content.

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What actually happened: Apple Mail Privacy Protection

M+R

Since Apple Mail can be set up to work not just with Apple domains, but also with most of the major inbox providers (Gmail, Yahoo, AOL, Hotmail…) this impacts a huge segment of email subscribers. So what happened to open rates? Now, however, we’ve got three different open rates to think about. Human opens went DOWN.

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5 Reasons Why Your Email Got Deleted

NetWits

It’s what get’s their attention. Every major email reader (Outlook, gmail, yahoo, etc) can handle images just fine. Pay attention to this trend and start reviewing your email content with an eye for length. I was actually quite surprised by what I saw. Based on my review here’s 5 reasons why email messages fail.

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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

Gmail and Microsoft have invested in improving their email services. If we've learned anything in the past few years, it's that graphics and video make a huge difference in engagement, shares, and response rates. The truth is that attention span in the digital medium is a very valuable commodity. Invest in Social Media.

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Need a mobile strategy? Start with your email.

Care2

Email goes direct to the inbox, our online strategy metrics are led by terms like open rate and clickthroughs, and online fundraising campaigns depend on email marketing. Today, “mobile&# is receiving lots of attention. Google Gmail. This is an area in need of serious attention by some of the main vendors in the space.

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