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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

Gmail and Microsoft have invested in improving their email services. The truth is that attention span in the digital medium is a very valuable commodity. Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action. It's time to write less and show more.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Bringing attention to the right content on your site will drive more value for your cause. 5) Test different headlines and descriptions with RSAs.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

Outlook, Hotmail, or Gmail) is not set up for email marketing and has significant limitations that can hurt rather than help your email marketing efforts. But hey, I’m sure you’ve opted out from things that just no longer captured your attention. Use headlines to let the reader know what to expect in each section. Good images.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. If you are bidding on dozens or hundreds of long-tailed keywords this can be a very effective strategy.

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A new look at RSS: Fever

Judi Sohn

I’m always subscribed to way more feeds than any person can read on a regular basis, covering everything from Salesforce and nonprofit technology to knitting and entertainment headlines. Headlines news feeds, link blogs, those blogs that just react, Twitter feeds, etc. Sparks are those feeds that, well, feed the kindling.

RSS 100
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A new look at RSS: Fever

Judi Sohn

I’m always subscribed to way more feeds than any person can read on a regular basis, covering everything from Salesforce and nonprofit technology to knitting and entertainment headlines. Headlines news feeds, link blogs, those blogs that just react, Twitter feeds, etc. Sparks are those feeds that, well, feed the kindling.

RSS 100
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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

Not only do you need to convey value in your article, but also retain reader’s attention. Seeing as humans have the attention span less than that of a goldfish , you may need the extra time to focus on storytelling. This article does so well because: The headline entices a positive emotion from readers. Then enter your domain.

Content 40