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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

Chances are, you’ve already made a good one with your donor because they’ve made their first gift to your organization. Examples: Make a second gift. For example, create a filter that includes all donors who have made a first-time gift. List of major gifts given today. 1) Keep the Conversation with Donors Going.

Retention 342
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5 Fundraising Metrics Every Nonprofit Should Track This Year

The Modern Nonprofit

Identify Opportunities By analyzing your data, youll spot trends that highlight areas for growth, like which campaigns resonate most with your audience or which donor segments need more attention. Segment your retention rates by donor type, such as recurring donors or major gift contributors, to gain deeper insights.

Metrics 52
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12 Donation Request Letter Templates to Help Raise More

Qgiv

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. High return on investment (ROI): Studies have shown that direct mail campaigns can achieve a return on investment of up to 112%. Plus, these campaigns see average response rates of 5.3%.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. Keep in mind that you’ll be able to monitor your campaign’s performance and turn it off at any time if the ROI dips below the threshold you want to hit.

Facebook 254
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Building the Business Case and Proving the ROI of Your Extensibility Project

sgEngage

We work with a nonprofit organization that noticed small gifts from major donors slipping through the cracks. Gift officers did not check for gifts from their assigned donors each day. As a result, they missed opportunities to reach out and connect with these potentially valuable donors as they gave non-major gifts.

ROI 98
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Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. Consider the following example subject lines: Thank you for your support!

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Adopting a New CRM? 4 Change Management Tips for Small Nonprofits

sgEngage

What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. A simple example: Some organizations will thank a constituent for a gift immediately, and that thank-you process supersedes any other task until it’s done.