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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

Cost-to-Revenue Ratio. A cost-to-revenue ratio is a slightly different measurement than ROI that can tell you how much profit your event made versus the costs sunk into it, helping you determine whether the event overall showed a profit or a loss. The lower the ratio, the more effective your spending is. . Average Gift Size.

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

Here are the five tips we’ll explore: . Let’s dive into our first tip. Too much information will make users feel like they have to endlessly scroll on their mobile devices just to submit their gift. . Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. In fact, in its annual.

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Digital Fundraising for Nonprofits: 6 Key Strategies

Nonprofits Source

Pay attention to SEO Search engine optimization (SEO) is changing your website’s content to align with Google’s search algorithm so your website appears higher on the search engine results page (SERP) for certain keywords. Leverage matching gift programs Matching gifts are the nonprofit sector’s best-kept secret.

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From Cubicle to Community: How to Empower Workplace Giving

Nonprofits Source

These programs can vary in nearly every aspect, from the type of gift to the organizations supported. Simply determine a match ratio, such as 1:1 or 2:1, and donate as the requests come in! Employees want to maximize their gifts. Cost-efficient fundraising efforts that result in large and unique gifts.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. Their attention spans are short. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. Is your appeal easy to understand?

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Tip: Conduct a formal or informal website audit, beginning with your homepage. . You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Tip: Conduct a formal or informal donation landing page audit. . Is your site well organized and easy to navigate? .

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