DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

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Metrics Gift Track Tech 52

Get Fully Funded

AUGUST 12, 2024

As the year winds down, it’s a great opportunity to reflect on your nonprofit’s marketing and communications goals while also identifying what you’d like to accomplish over the next few months and in the new year. It’s hard to believe that we’re more than halfway through 2024. Press releases are great, but story pitches are better.

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Media North Carolina Local Nonprofit 59

Get Fully Funded

JANUARY 24, 2024

Fundraising is the bread and butter of nonprofit organizations—without gifts from generous donors, your nonprofit wouldn’t be able to work toward its mission. By doing so, supporters can connect more strongly with the donation amount, making them more likely to finish the gift process. Matching and recurring gifts.

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Fundraising Evaluation Gift Rate 59

Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Gathering donor data requires a thoughtful approach that ensures the information you collect is helpful to your fundraising and marketing teams. This can help locate major gift prospects or upgrade opportunities.

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Data Donor History Demographics 98

Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Photos typically catch more attention.

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Donor Strategy Help Retention 106

Bloomerang

AUGUST 30, 2021

adjusted), presumably due to growth in the S&P 500 in recent years and how the 2020 market recovery positioned foundations to respond to the impetus to distribute more during a time of pressing needs. Recaptured donors (whose last gift was two or more years ago) were up nearly 14%. Gifts of less than $250 grew by 15.3%.

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Donor Giving Retention Gift 103

Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. While you don’t need to be at a charity: water level for your nonprofit marketing, having an effective and easy-to-use website is an important step to achieving your goals.

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Websites Nonprofit Guidelines Phone 233

Achieve

FEBRUARY 16, 2024

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

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Sponsor Strategy Proposal Metrics 52

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Manager, Direct Marketing Fundraising Services, long-time staff of the national nonprofit Feeding America , knows better. Aaron LaMonica-Weier , Sr. There’s nothing better than that.”

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Feeds San Antonio Donor America 88

Tech Soup

FEBRUARY 18, 2014

Not that long ago, there were dozens of charity mobile phone donation programs vying for attention. Why Phone Recycling Matters. In the world of electronics recycling, mobile phones are a problem. One popular method of getting people to turn in their old phones has been to recycle them for charity. Very up-front.

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Phone Charity Mobile Program 66

Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Knowing where you can find your audience makes it easier to take a targeted approach to your peer-to-peer event marketing.

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Practice Marketing Fundraising Social Media 52

Bloomerang

JUNE 9, 2022

Therefore, you also probably have specific major gift fundraisers on your staff to communicate with these supporters. In this guide, we’ll cover some key information about how you can find your organization’s major donors and determine the right ways to engage them to solicit major gifts. Let’s get started. Who are your major donors?

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Donor Gift Database Causes 108

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. We’ll cover: Why you should create a fundraising strategy.

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Strategy Develop Fundraising Nonprofit 107

DNL OmniMedia

DECEMBER 15, 2020

The strategy behind your email marketing efforts should always roll-up to the overall organizational story you are trying to tell. With that in mind, we’re going to explore nonprofit email marketing, the types of campaigns available to you, and the best practices to truly excel. Types of Nonprofit Email Marketing Campaigns.

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Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about online fundraising strategies. Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different. I couldn’t agree more.

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Marketing Strategy Online Adwords 69

Get Fully Funded

FEBRUARY 25, 2024

Acknowledge the donor for their gift. Your gift of three sets of quilted dog crate pads is very much appreciated and helps free up funds that can be used for emergencies or veterinary bills for those greyhounds that need extra care. You are changing each one of their lives with your gift, and we are so grateful for your support.”

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Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about digital fundraising strategies. Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different. I couldn’t agree more.

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Digital Marketing Strategy Adwords 68

NonProfit Hub

JUNE 30, 2014

In contrast, old-school phonathons seem like the not-so-stunning Danny DeVitos of your marketing and sales plan, right? Maybe, but for many NPOs, saddling up, getting down in the dirt and hitting the phones is still one of the most effective ways to get those donations. They’re the Kate Uptons of fundraising. The money will follow.

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Phone Tips Fundraising Script 54

sgEngage

OCTOBER 11, 2023

No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. Make it easy for them to give that first gift of $10 and continue to steward the relationship for higher dollar donations down the road.

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Donor Social Media Websites Content 93

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This information can then be given to your donors and used on your marketing channels.

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Tools Fundraising Analytics Analysis 357

sgEngage

AUGUST 31, 2023

A well-designed bid sheet can both serve as a data collection tool and a way to catch auction participants’ attention. For example, using a generic title for a vacation package like “Trip to Northern Italy” likely won’t be as attention-grabbing as calling it “Tuscany Culinary Escape.” Write concisely. Include all essential information.

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Structure Italy Contact Virtual 83

Qgiv

JANUARY 24, 2024

An online fundraising solution works even better when paired with our next key element: a marketing plan. Your marketing plan Your nonprofit’s marketing plan is the face of your organization. Do they receive an inspiring receipt after their gift, or do they get something stale and generic?

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Practice Strategy Guide Fundraising 52

Get Fully Funded

APRIL 25, 2024

By creating an endowment or accepting endowment gifts from high-capacity donors, you can set your nonprofit up for growth and greater financial sustainability—all without extensive effort. Donors may place restrictions on their endowment gifts, limiting how you can spend the earnings. That’s where endowments come in.

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Fundraising Nonprofit Gift Fund 52

Bloomerang

AUGUST 21, 2023

Prioritize donor stewardship : Focus attentively on donor stewardship and engagement to build strong, long-lasting relationships with your supporters. Have you brought this to the attention of your CEO and board? Launch a Text-To-Give, or Text-To-Donate drive : Your donor likely has a cell phone.

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Action Report Practice Fundraising 77

Bloomerang

JUNE 5, 2024

In return, your nonprofit can include their logos in your event marketing materials, creating win-win benefits for both community partners and your organization. Present the benefits of getting involved, such as a marketing boost and positive PR opportunities. Drive revenue for your nonprofit. Find new sponsors. Donation page.

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Hosting Sponsor Software Stream 93

sgEngage

MAY 27, 2021

The level of supporter engagement with each of your marketing platforms. However, without proper outreach and marketing, they won’t be sufficiently informed about your GivingTuesday campaign. With a longer planning process, you can strategize your multichannel marketing approach to reach the widest audience possible.

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Giving Metrics Retention Demographics 122

Get Fully Funded

FEBRUARY 23, 2021

Telephone: You probably need a phone number that is separate from your personal phone. There are many free and low-cost Voice over Internet Protocol (VoIP) options, which can be used through your computer and your phone. Ring Central is a commonly used app that bundles video meetings and phone capabilities.

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Tools Nonprofit Doc Google 105

Qgiv

AUGUST 23, 2022

Outline your marketing strategy. Before you can start spreading the word, you need to outline your marketing strategy. The best way to market any fundraiser is by using a multi-channel approach. To get the most impact out of your multi-channel marketing strategy, you need to understand your audience for each marketing channel.

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Social Media Mail Channel Registration 52

Pamela Grow

MARCH 6, 2024

Only to be interrupted by a notification on your phone for a new *free* webinar promising the latest in fundraising innovation (probably something AI-related). For all things major gift fundraising, follow Jeff Schreifels and Richard Perry at the PassionateGiving blog. Or an invitation to your organization’s latest event. Mark Philips.

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Resource Newsletter Case Study Nonprofit 98

sgEngage

APRIL 10, 2023

Then, for your next campaign you might update your marketing materials and messaging strategy to align with younger donors’ interests and engage with them on the platforms they frequent. To expand your audience, consider how you can take a multi-channel marketing approach. Start testing your outreach plans. Wealth indicators.

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Demographics Retention Donor Research 81

Bloomerang

AUGUST 30, 2023

Types of fundraising software to consider When you think about fundraising software, you probably first think of online donation platforms that allow nonprofits to facilitate online gifts. In peer-to-peer fundraising campaigns, supporters create personalized fundraising pages and collect gifts on behalf of a nonprofit.

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Software Guide Fundraising Platform 93

NonProfit Hub

JUNE 12, 2020

One of the best ways to instantly engage your supporters is to call them on the phone or use video conferencing tools in order to establish a personal connection through one-on-one conversations. . Therefore, we know that phone calls have a positive impact on your first-time donor retention rate.

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Retention Practice Donor Time 82

NonProfit Hub

DECEMBER 2, 2014

In our November/December edition, we explored how to build your 2015 marketing plan. Steven Shattuck, Bloomerang ’s VP of marketing, explained that this actually happened to an NPO and offered two quick tips for your organization to implement. New donors at or below your average gift amount. The lesson here?

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Sound Marketing NPO Retention 53

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

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Fundraising Gift Rate email 98

Get Fully Funded

OCTOBER 19, 2021

Some donors give a one-time gift, and some sign up as monthly donors. It’s about paying attention to what individual donors like, especially your best donors. A tiny, inexpensive gift, such as a bookmark, sticker, or magnet. They thought most monthly donors forget about the gift, and if you remind them, they might cancel.

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Donor Ideas Gift Social Media 130

CauseVox

AUGUST 11, 2022

This will help you build your budget and create a solid marketing strategy. First, build yourself a fundraising budget: what do you plan to spend on marketing materials, fundraising events, staff time, and so on? The purpose of this chart is to help you see how many gifts at each level you will need to hit your goal.

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Campaign Build Pledge Phase 71

DipJar

JANUARY 21, 2021

Pick up the phone to say ‘thank you’, send a personalized email, or mail a handwritten note. The key is to engage them as close to the moment of their gift as you possible because you already have their attention. It is imperative to engage them immediately following their donation. Current Donors.

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Money Raise Fundraising Newsletter 98