CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Perhaps it was a message about the tangible impact of their gifts or the urgency of a specific need. But data only tells part of the story.

Campaign 97

Campaign Fundraising Social Media Donor 97

sgEngage

JANUARY 15, 2025

These donors are also your best prospects for upgrading to major donors, so they typically warrant more attention. Major donors: Your nonprofit’s largest donors expect to be highly involved and updated often on how you use their gifts. Once you have your segments ironed out, list specific ways youll acknowledge donations.

Donor 105

Donor Effective Gift Donation 105

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? Mail something memorable. Send updates.

Donor 105

Donor Support Gift Advocacy 105

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

Template 98

Template Donation Help Raise 98

CauseVox

JANUARY 20, 2025

It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Very simply, donor retention refers to the number (or percentage) of donors that return to give another gift in a specific time period.

Retention 115

Retention Donor Strategy Social Media 115

NetWits

DECEMBER 10, 2010

They type of page I’m referring to is any an page where you’re driving web traffic with the goal of getting each visitor to give you a gift – money, volunteer time, gift in kind, etc. If 1% give a gift then you’ve converted 7.5 Take that one step further and say the average gift was $50. Use attention grabbing images.

Action 214

Action Online Giving Gift 214

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

Mail 111

Mail Build Nonprofit Charity 111

CauseVox

DECEMBER 5, 2024

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. As you plan your end-of-year giving campaigns, segment your donors, paying special attention to lapsed and first-time donors. Secure A Matching Gift Matching gifts are nonprofit gold.

Campaign 105

Campaign Giving Strategy Donor 105

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

Mail 81

Mail Channel Strategy Fundraising 81

Get Fully Funded

FEBRUARY 10, 2025

Is there a problem you can reveal that needs immediate attention but that no one is really paying attention to? Give the gift of dance, and you might end up sending a kid to college on an academic scholarship! Think about the opportunities you have for a WOW moment. Mind the basics.

Grant 98

Grant Template Children Proposal 98

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. Are You READY to Send a Fundraising Letter?

Fundraising 111

Fundraising Mail Guide Donor 111

Pamela Grow

JANUARY 22, 2025

Think strategy, think subject lines, think engagement and attention. Things like focusing on the last 20 largest gifts. Things like accepting gifts from people, institutions, and corporations whose values dont align with yours. We invited them to our monthly tour and gave them some extra attention. How to get attention.

Help 59

Help Storytelling Donor Mail 59

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. Data analysis for planning campaigns is the perfect example.

Course 130

Course Fundraising Mail Analysis 130

The NonProfit Times

SEPTEMBER 23, 2024

During boom times, fundraisers (as do most marketers) are more likely to increase attention on acquisition efforts and reduce their focus on retaining donors. The post New Data: Major Gifts, Multiple Revenue Streams Boosting Fundraising appeared first on The NonProfit Times. There are other indications of optimism.

Stream 94

Stream Gift Fundraising Data 94

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. A few weeks ago, I wrote an article called Prospect. Call your donors… ask them for suggestions.

Donor 177

Donor Profit Relationship Participatory 177

Allegiance Group

APRIL 3, 2025

While acquisition is critical, without retention those donors never become monthly, annual, planned or major gift donors. Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. You dont always have to ask for a donation in a direct mail appeal letter.

Donor 52

Donor Tips Retention Mail 52

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Guaranteed!

Mail 61

Mail Money Tips Raise 61

BoardAssist

SEPTEMBER 16, 2014

Use the Word “Profit” to Get Your Board’s Attention! Let’s talk about “profitability” when it comes to staging galas, investing in direct mail, and investing in consulting or staff resources. For example, investing $20k in really good direct mail should yield about $80k in revenue, if you have a list of responsive donors.

Attention 61

Attention Profit North Carolina Fundraising 61

Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. It is not too late to raise major gifts this year. Julie: Let’s do it. That’s right.

Gift 122

Gift Video Donor Giving 122

Bloomerang

JANUARY 11, 2024

If you ask well, you may get one gift. If you thank well, you may get a lifetime of gifts. Send new online donors an additional thank you by mail. Even donors who give online should get something in the mail, especially if this is their first gift. Thank you kickstarts the relationship-building process.

Donor 122

Donor Tips Time Retention 122

Bloomerang

NOVEMBER 1, 2024

Most of the donor databases and CRMs today incorporate AI to an extent, and you can purchase add-ons from companies like Momentum for major gift fundraising or DonorSearch AI for predictive modeling. If sending direct mail, include a QR code that goes to a landing page with multiple giving options. Multiple times. Multiple places.

Tips 114

Tips Strategy Volunteer Donor 114

Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Photos typically catch more attention.

Donor 134

Donor Strategy Retention Help 134

Bloomerang

JANUARY 14, 2025

That way, an email recipient must only click on that button and confirm their donation to give that specific gift amount to your organization. Researchers recommend focusing your messaging on how the potential donor could help another person or group through their gift. Pair online and offline fundraising strategies.

Mobile 105

Mobile Giving Guide Nonprofit 105

The Modern Nonprofit

FEBRUARY 4, 2025

Identify Opportunities By analyzing your data, youll spot trends that highlight areas for growth, like which campaigns resonate most with your audience or which donor segments need more attention. Segment your retention rates by donor type, such as recurring donors or major gift contributors, to gain deeper insights.

Metrics 52

Metrics Track Fundraising Nonprofit 52

sgEngage

DECEMBER 20, 2024

Today, we continue using this spreadsheet to collaborate in biweekly meetings that include major stakeholders: our Chief Administrative Officer, Director of Development, Direct Mail Consultant, and yours truly as Database Manager, the one spearheading our efforts.

Software 98

Software Fundraising Database Blackbaud 98

Bloomerang

AUGUST 9, 2021

Sadly, on average, one-time gifts have no monetary value at all. It’s going to be easier to increase your donor lifetime value if you begin with those who make a higher-than-average gift. Perhaps you put in place a series of mailed and emailed “touches” for non-major donors, lumping $25 donors together with $500 donors.

Donor 134

Donor Strategy Fundraising Gift 134

Bloomerang

DECEMBER 12, 2024

When combined with other marketing efforts, such as social media, direct mail, and website engagement, email marketing can help you create a holistic outreach strategy that keeps your nonprofit top of mind for supporters. These lines should be punchy and attention-grabbing to stand out in supporters inboxes. Appeal to emotion.

email 94

email Marketing Guide Nonprofit 94

3rd Sector Labs

AUGUST 7, 2014

Most charities raise money from many different sources – direct mail appeals, online donations, events, United Way campaigns to name a few. If your organization is fundraising without donor data to support it, then you have a problem that needs your attention. It is time to manage that problem and reduce risk. That is a problem.

Donor 164

Donor Data Fundraising Giving 164

Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving. Set your acquisition goals and budget.

Mail 52

Mail Donor Strategy Files 52

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

Rate 111

Rate Donor Mail email 111

Bloomerang

JULY 22, 2022

The main things you want to focus on in building a better plan are: New donor acquisition, numbers of donors and average gift size. With all of these donor segments, you may also wish to ascertain: The percentage who made the same gift. The percentage who made upgraded gifts. The percentage who downgraded their gifts.

Trend 122

Trend Data Giving Gift 122

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52

Mail Relationship Donor Digital 52

Pamela Grow

OCTOBER 24, 2024

We started mailing them in envelopes instead of flats last year. Our December newsletter is at the printers now to be mailed the day after election day. Meanwhile, I’m paying attention to what is actually working.” Since taking your classes and listening to your feedback, we made some significant changes in 2023 and 2024.

Donation 59

Donation Newsletter Donor Fundraising 59

Bloomerang

SEPTEMBER 7, 2021

These events divert attention from one-to-one fundraising efforts, which can be intimidating. After all, it’s easier to sell tickets than ask for a gift. . Events can divert attention from other more fruitful strategies. The only more expensive strategy is direct mail donor acquisition. A donor makes a $300 gift.

Analysis 144

Analysis Benefit Fundraising Ratio 144

Bloomerang

AUGUST 30, 2021

Recaptured donors (whose last gift was two or more years ago) were up nearly 14%. Moving donors from their first gift to their second continues to be a chronic issue for the sector. Pay attention: Every donor deserves thoughtful responsiveness. Gifts of less than $250 grew by 15.3%. New donors were up by 18.5%.

Donor 130

Donor Giving Retention Nonprofit 130

Bloomerang

JUNE 9, 2022

Therefore, you also probably have specific major gift fundraisers on your staff to communicate with these supporters. In this guide, we’ll cover some key information about how you can find your organization’s major donors and determine the right ways to engage them to solicit major gifts. Let’s get started. Who are your major donors?

Donor 119

Donor Gift Database Causes 119

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “

Feeds 116

Feeds Donor San Antonio America 116