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5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

If you’ve just launched a major gifts program, you’ll need a fresh plan for marketing the new giving opportunity. Current supporters are already committed to your cause and your organization, whether that be through the willingness to give financially, commit to recurring gifts, or offer another form of support.

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[ASK AN EXPERT] What is the Purpose of Publicizing Legacy Gifts?

Bloomerang

So no one in the family will notice how, or if, we acknowledge the gift. My boss thinks talking about such gifts is a bit unseemly because they’re received due to a death. Couldn’t this be a way to shine a light on the impact of giving to inspire more giving? Donor’s story. We’re wired to be receptive to stories.

Gift 103
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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. This story should be short and to the point. You spell their name correctly and thank them promptly.

Gift 119
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Build Stronger Connections by Telling Your Nonprofit’s Story

Nonprofits Source

By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action.

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When and How to Follow Up With Giving Tuesday Donors

Nonprofit Tech for Good

Subject line: Sofia, keep tabs on the impact of your gift by following us on social media. Social media is a great tool to showcase your impact, help supporters understand the challenges they can help solve and build an authentic community around your cause. 4) Week Three: Give An Impact Update. Why send this email?

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How to Show Visual Impact on Your Online Donation Forms

Qgiv

It’s crucial that your online donation forms and landing page match the story you’re telling. Add impactful images or videos and text to your donation form and landing page! What is an impact statement? How can I show visual impact? That said, don’t draw too much attention from your donation form.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. Secure a major donor for a matching gift campaign. It’s important to find creative ways to capture their attention mid-scroll.

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