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How to Promote Matching Gifts to Your Audience: 4 Best Practices

CauseVox

There’s a few more things you can do to ensure your matching grant gets the attention of your donors. Using your donation tiers, impact metric, and any other messaging you want to place on the page, try to communicate the impact that each dollar raised helps to accomplish. Now you can sit back and watch the funds pour in.

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African edtech startup uLesson raises $15M, backed by Nielsen Ventures and Tencent

TechCrunch

The company uses 180 field sales agents to onboard schools and individual users across Nigeria, Uganda, Kenya and Ghana , the countries receiving the most marketing attention from uLesson. Regarding similar metrics, uLesson said its paying users grew 600% this past year. Nigeria remains uLesson’s largest market by far, said Shagaya.