7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts
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APRIL 23, 2023
There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Donors lose trust in your organization when they only hear crickets after sending a gift. Write that.
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