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4 Tips for Organizing a Nonprofit Auction That Drives Impact

Pamela Grow

If your nonprofit has a monthly or quarterly newsletter, include a blurb about your auction in addition to sending dedicated email blasts to your mailing list. That way, you can evaluate your event’s performance so you can capitalize on your successes and know where you have room to improve for future auctions. Email marketing.

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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Or are many of them subscribed to your email newsletter? Use the following tips to craft click-worthy emails for your nonprofit: Ensure that your emails are mobile-responsive so supporters can view them on any device.

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professionals

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Four Critical Elements of Managing Development Officers

sgEngage

They are looking for a trustworthy, reliable, and attentive leader. It’s the manager’s role to free those officers from other tasks, so they spend time working on their portfolios and raising money rather than writing newsletters, planning events, or visiting donors just to catch up. Foster trust through consistency.

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The Big 3: SEO, Email and Social

NetWits

Let’s take a look at three big focus areas that you should be paying attention to. This tool will crawl and evaluate your website for a lot of the key elements you should be monitoring. Start a regular (weekly, monthly) newsletter where you deliver content that your supporters need, want, find useful.

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How To: Evaluate AdWords Performance

NTEN

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. We hope you do, too! . Let's get started. Quality Score.

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Newsletters. Consider sending email newsletters to your supporters based on how often they contribute or their involvement history.

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Major Donors: Who Are They and Where Do You Find Them?

Bloomerang

Tips for cultivating major donors. Review your donor files to evaluate the giving histories of your donors and identify your most loyal, faithful donors. Specify your focus to the top 2-3% of donors from the tip of the donor pyramid. We’ll cover the following ideas: Who are your major donors? Strategizing for rejections.

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