Nonprofits Source

JULY 2, 2024

Today, multichannel is the watchword for marketing success. Let’s take a look at a multichannel marketing framework you can use to promote your next live auction (and adapt for all kinds of future events). Start by outlining some essentials for your event that will shape how you market it. These include: Its context.

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Nonprofits Source

JUNE 26, 2024

Your nonprofit’s need to make the most of its limited resources likely causes your team to spend much time and effort on successful marketing strategies. Between fundraising events and various campaigns, different fundraisers require different marketing approaches. Let’s explore five strategies you can use to market your new program.

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Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Show Ongoing Impact With Frequent Website Updates In the flurry to jump on the newest and flashiest campaigns, it’s all too easy overlook a very important component of your marketing strategy—your website.

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DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. In this guide, we’re going to focus on one of those outlets in particular: email. We know that simply sending an email isn’t enough, especially if you want to see the full value that technology can provide.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2017

I have been reading Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter, a professor of marketing at NYU. The book is about our behavioral addictions to our smartphones, video games, social media, and email and how to break them. According to Rosen, we check our phones to reduce anxiety.

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Greater Giving

NOVEMBER 8, 2022

That means it’s time to get creative with your marketing strategies. If your organization is participating in GivingTuesday on November 29, 2022, you’re probably wondering how you can market the event to attract more donors and more money. Diversify Your Marketing Methods. Download Now ».

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Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! After all, email does have the highest return on investment of any marketing channel. With email, you can send numerous donation asks out with the click of a button.

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Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Therefore, if your small business hasn’t already created a digital marketing strategy , you could be missing out on meaningful engagement. Create customer personas.

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Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Segment your email lists. Personalize your emails.

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Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to MobileCause , 90% of text messages are read within three minutes of being sent while only 24% of emails are being read at all. 10) Include a phone number and mailing address. in 2019 and accounts for 8.7%

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Get Fully Funded

AUGUST 12, 2024

As the year winds down, it’s a great opportunity to reflect on your nonprofit’s marketing and communications goals while also identifying what you’d like to accomplish over the next few months and in the new year. It’s hard to believe that we’re more than halfway through 2024.

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Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered.

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EveryAction

JANUARY 25, 2023

This is a great opportunity for board participation, and there are a number of ways in which you or your board volunteers can give thanks: make a phone call, send a handwritten note, or even create a video. If that’s a challenge, aim to send a quarterly email update and a bi-annual mailer to those donors for whom you do not have emails.

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Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. paragraphs in your emails. What Is a Donor Engagement Strategy?

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Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Knowing where you can find your audience makes it easier to take a targeted approach to your peer-to-peer event marketing.

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sgEngage

JANUARY 30, 2024

When trained properly, data processing AI tools can improve your nonprofit’s fundraising effectiveness by allowing you to focus more of your attention on donors with a high giving capacity and likelihood of long-term involvement. You’ll further test and refine the tool over time the more you use it to support your fundraising.

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sgEngage

JUNE 11, 2024

Then you need to identify the right students and deliver that message to those families at the right time using the right marketing channels. Having events on our online enrollment system checklist also enabled us to become more powerful marketers by setting up triggers to send email invites and reminders.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Once you’ve got their attention, people will want to get in touch, to find more information about becoming a member.

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Nonprofit Tech for Good

AUGUST 16, 2019

They’re known for having an overall solid service with extra attention to security and automations. For larger organizations, consider investing in the Growth Plan which is about $103/mo (discount included) and it’ll better fit your high-traffic needs with 24/7 phone support. Also, a great collection of resources.

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Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Gathering donor data requires a thoughtful approach that ensures the information you collect is helpful to your fundraising and marketing teams. The provider enhances your data. You’ll receive your data.

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Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about online fundraising strategies. Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different. I couldn’t agree more.

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Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about digital fundraising strategies. Whether you’re fundraising, selling a product or providing a service, the way in which you market to people really isn’t all that different. I couldn’t agree more.

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Bloomerang

OCTOBER 30, 2023

Manager, Direct Marketing Fundraising Services, long-time staff of the national nonprofit Feeding America , knows better. Aaron and his team provide technical support for the fundraising and direct marketing efforts of the agency partners, especially to support the 200 food banks. They usually send three emails over ten days.

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Top Nonprofits

NOVEMBER 9, 2021

Market Your Gala Through Multiple Platforms. Marketing specialists. Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. Market Your Gala Through Multiple Platforms. Follow Up Afterward.

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Achieve

FEBRUARY 16, 2024

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

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Greater Giving

JULY 25, 2024

Focus on details: Pay attention to every aspect of the guest experience, from the initial invitation to the post-event follow-up. Effective Event Marketing and Promotion A successful fundraising event relies on effective marketing and promotion to attract attendees and generate excitement.

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Pamela Grow

MARCH 6, 2024

Or maybe you’ve finally decided to work on your email welcome series. Only to be interrupted by a notification on your phone for a new *free* webinar promising the latest in fundraising innovation (probably something AI-related). As an email subscriber, each week you’ll get a new “micro” essay about 1 principle or technique.

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Nonprofit Tech for Good

NOVEMBER 13, 2013

Your NGO’s mobile and social media campaigns will produce lackluster results at best unless you understand first how mobile and social media has significantly altered website design and email marketing best practices.

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Qgiv

AUGUST 23, 2022

Outline your marketing strategy. Before you can start spreading the word, you need to outline your marketing strategy. The best way to market any fundraiser is by using a multi-channel approach. To get the most impact out of your multi-channel marketing strategy, you need to understand your audience for each marketing channel.

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TechImpact

MAY 7, 2014

Image courtesy of Search Marketing Standard. As detailed in yesterday’s blog , today, more people are using mobile phones today than tooth brushes. Being a mobile ready nonprofit extends to other mediums like cloud computing , and social media and content marketing strategies, too. Smart phone, tablet, desktop, doesn’t matter.

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Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Email marketing software. Online fundraising.

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Bloomerang

AUGUST 30, 2021

adjusted), presumably due to growth in the S&P 500 in recent years and how the 2020 market recovery positioned foundations to respond to the impetus to distribute more during a time of pressing needs. Pay attention: Every donor deserves thoughtful responsiveness. Stop assuming they don’t need or deserve recognition or attention. .

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Bloomerang

JULY 26, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Is it easy to share your website and other links via social media or email? . As a fundraiser, don’t abdicate responsibility by leaving your donation page or plugin updates to your marketing or IT staff.

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Saleforce Nonprofit

JANUARY 19, 2022

Would you try again, or quickly get distracted and forget as soon as something else on your phone caught your attention? Unfortunately, 27% of our attempts to sign up for email were unsuccessful, resulting in lost opportunities to engage. Imagine that you made the decision to give, but your online donation failed.

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Bloomerang

FEBRUARY 13, 2023

Be sure to highlight monthly giving options on your website, marketing material, and especially in donor conversations. It’s amazing the results that are possible from phones and other smart devices. Photos typically catch more attention. Send mission impact videos. There’s nothing like showing the mission in action.

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DipJar

JANUARY 21, 2021

Pick up the phone to say ‘thank you’, send a personalized email, or mail a handwritten note. The key is to engage them as close to the moment of their gift as you possible because you already have their attention. Once you do that, invite them to join your email newsletter and follow your social media accounts.

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