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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return.

Donor 62
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Post-Pandemic: Rebuilding Your Volunteer and Financial Base

Bloomerang

A renewed focus on wellbeing and retention for volunteer re-engagement. This shortfall of volunteer management is an area worth attention now, especially in light of the two thirds of volunteers having stepped away from their previous nonprofit duties. Plus giving them an idea of where volunteers can constantly make the most impact.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Are you tired of feeling like a wee fish in the vast ocean of social media?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59
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Here’s Where We’ll Be: Summer 2021 Edition

M+R

And for the first time this year, we are turning our attention to a key fact: sometimes, when the numbers speak, they do so with an accent. For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. Why, then, are mid-level donors often overlooked?

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Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Focus on volunteer retention. This can be a sign to reevaluate your approach to some platforms or to consolidate your efforts and focus your attention where it has the greatest impact.

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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. GivingTuesday is a valuable day to engage new donors, reconnect with existing ones, and engage a group of primarily small-dollar donors.

Lesson 52