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How to tell the difference between ‘good’ stress and ‘bad’ stress

Fast Company Tech

To understand the difference between good and bad stress, Krasno offers this example: If you were hiking and ran across a rattlesnake on the path, you’d probably have a stress response that serves your biological imperative to survive, he says. It keeps people in a state of chronic stress, and that’s really when stress is bad.

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The key to social change is convincing people they can make an impact

Fast Company Tech

They identified four different types of “strategic mindsets” that people can adopt: Impact mindset : How will my actions affect others? And critically, those with an impact mindset in 2020 were also more likely to stay engaged eight months later, even after racial justice faded from public attention.

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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Fundraising consultant and donor experience expert Rachel Muir says convenience can be the difference between a donor giving once or coming back repeatedly. Pay attention to what they’re telling you, and let it guide your strategy. Your donors aren’t different. Convenience isn’t just nice; it’s critical.

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How to Issue Donation Receipts for Different Types of Gifts

Get Fully Funded

While donation receipts must follow several standards, well provide tips for customizing your receipts to recognize different donor groups’ individual contributions. Grab their attention with something like, We appreciate your generosity, Mark! Emphasize how their generosity makes a profound difference for your cause.

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Meet the former Chloé designers who want to create a more comfortable stiletto

Fast Company Tech

” So together, they sketched out a plan to create a shoe label that focused on the things they loved most about luxury shoes: craftsmanship, beauty, careful attention to detail. And unlikes her previous jobs, Tenaillon now has the freedom to design slowly with a lot of attention to detail. The same is true for our customers.”

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How To Draw More Attention To Your Online Fundraisers

Pamela Grow

Here’s how to craft an ad campaign that captures attention and drives donations: Choose focused keywords. Each social media platform connects you with a different part of your network. For example, returning donors might get a different set of messages than first-time supporters. Put yourself in a donor’s shoes.

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GivingTuesday: 5 Ways To Steward One-Time or First-Time Donors  

The NonProfit Times

GivingTuesday, and the days following, are a time for fundraisers to take a different approach to engaging with donors. Technology allows nonprofit professionals to access data insights to better know how your programs and services are progressing and where areas of improvement need direct attention. Have a thank you plan.