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Member Retention Strategies For Professional Associations

Association Analytics

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Armed with this data, you can do more of what’s working or focus your attention on new tactics that might boost engagement.

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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info Perhaps you anecdotally think your executive level members are renewing at a higher rate but in reality, they are not.

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professionals

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Delivering Excellence in the Age of AI or Association 4.0

.orgSource

Expectations for high-touch service and personal attention are rising steadily. Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement.

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Lead From the Human Side of Technology

.orgSource

Daniel Goleman’s 1995 book “Emotional Intelligence: Why It Can Matter More Than IQ” brought EI to popular attention. It supports diversity in demographics and thought and is essential for building trust, transparency, and honest communication. Pay attention— This is an easy first step.

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Are AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match

.orgSource

In this moment, the intersection of logic and emotion deserves our focused attention. The intersection of logic and emotion deserves our focused attention. Changing member demographics adds to the complexity.” Associations are about professions, but they revolve around their members. That process is becoming more complicated.

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Gen Z Generosity: 5 Ways Nonprofits Can Engage the Next Generation of Donors

NonProfit PRO

Here are five ways fundraisers can capture the passion and attention of these donors. Gen Z is poised to be exceptionally generous.

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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info. By viewing retention rates by position, you can identify which segments need extra attention to improve their chance for renewal.

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