Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Basically, the user will still get your emails but you won’t have their real email address in your database. .

email 104

email Marketing Test Mail 104

Qgiv

APRIL 11, 2023

The Responsive Framework is a repeatable four-step process that nonprofits use to treat every donor with the same personalized attention that they deserve. Social and wealth scoring is something that you may have an educated guess about, but there are platforms and integrations with your database that can provide verified information.

Donor 104

Donor Survey Social Media Database 104

TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Direct mail. This will help your nonprofit understand if it is better fundraising from individuals vs organizations or if you’re getting a lot of attention from foundations vs families.

Donor 237

Donor Effective Fundraising Blackbaud 237

Qgiv

NOVEMBER 1, 2022

These letters can come in many formats, from direct mail to emails. Organize your donors into different groups using information you’ve collected about them in your donor database. When you pull on your donors’ heartstrings or appeal to their emotions, they’ll pay attention to what you have to say and what you’re asking of them.

Giving 52

Giving Gift Mail Donation 52

Qgiv

SEPTEMBER 4, 2024

This can be accomplished through various methods, such as direct mail, email campaigns, phone calls, or in-person meetings. Pay attention to different factors, including your donor’s giving history, the time of year, and current events that may impact their willingness to contribute.

Donor 52

Donor Guide Retention History 52

Bloomerang

AUGUST 28, 2023

Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments. Similar to direct mailings, make sure you can create and save templates for your nonprofit’s emails. Engaging emails.

Profile 94

Profile Nonprofit Software Donor 94

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. No nonprofit fundraising plan is complete without specific attention paid to online fundraising. Matching gift database.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

The NonProfit Times

MAY 23, 2024

“I hear people say all the time that email is underperforming or dying, but that certainly hasn’t been the case for us,” said Rebecca Sparenberg, vice president of digital marketing for the Humane Society of the United States in Washington, D.C. Email deliverability continues to be top of mind for digital marketers for these reasons.

Test 52

Test email Spam United States 52

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Prioritize donor stewardship : Focus attentively on donor stewardship and engagement to build strong, long-lasting relationships with your supporters.

Action 77

Action Report Practice Fundraising 77

Everyaction

APRIL 30, 2018

Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! Digital communication that stands out. If your digital program is still struggling to boost engagement, ask alumni what they want to hear about from you!

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! Digital communication that stands out. If your digital program is still struggling to boost engagement, ask alumni what they want to hear about from you!

University 40

University Practice Tech Mail 40

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. It is worth noting that Facebook does not provide the mailing addresses of donors to nonprofits – only the email address if the donor opts-in to provide their email address.

Practice 342

Practice Online Fundraising Nonprofit 342

Achieve

JULY 28, 2022

Most Millennial and Gen Z donors think of checkbooks and mailing as outdated. reveal that only 6% of Millennials are inspired to give via direct mail compared to 18% of Boomers. . Young people are more inclined to try a range of digital payment methods until they find a convenient transaction experience. Now let’s get started!

Process 52

Process Donor Pledge Demographics 52

Achieve

JULY 28, 2021

started an affiliate program, or even tried direct mail appeals. With all of your waivers collected in a secure digital database, you can search for specific participants, make notes on participant records, integrate with a reservation or member management system, and transfer contact information to email marketing platforms. . .

Nonprofit 76

Nonprofit Language Volunteer Contact 76

DNL OmniMedia

JULY 14, 2021

Because more than ever, donors are looking for opportunities online to champion the causes they love—especially in the wake of a pandemic, which has shifted so much of life to digital spaces. . But there’s a lot competing for your donors’ attention online. can still guide your supporters to the digital spaces you need them to find.

Tech 52

Tech Donor Tips Online 52

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. With that, let’s get started.

Analytics 52

Analytics Org Adwords Metrics 52

DipJar

SEPTEMBER 12, 2022

According to Double the Donation’s list of prospect research software , this process uses tools like your donor database to identify potential donors who have the financial ability and personal interest to support your nonprofit. . Did retargeted ads see more conversions than direct mail solicitors? Prospect research database.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Connection Cafe

APRIL 6, 2020

According to research : An average organization with a database of 50,000 records could be wasting up to $3,200 per mailing due to inaccurate addresses and deceased records. In 2019, online giving grew by 6.8%, so the ability to reach supporters digitally is key. Learn more about the untapped potential in your database.

Activities 47

Activities Active Activism Develop 47

Bloomerang

AUGUST 30, 2023

Store pertinent information, like donors’ contact information, mailing addresses, preferred communication platforms, employment information, and more, in robust donor profiles. Staff training resources , such as digital courses or videos. Set password requirements for staff members using your fundraising software and donor database.

Software 93

Software Guide Fundraising Platform 93

Connection Cafe

OCTOBER 9, 2020

An underlying CRM or database. Digital marketing platforms. Let individual bidders know when they’ve been outbid on their favorite items, or use notifications to draw more attention to items that need more bids. An Underlying CRM or Database. Digital Marketing Platforms. Live-streaming tools.

Virtual 47

Virtual Build Stream Registration 47

Achieve

JANUARY 31, 2022

Your eyes are going dry, your neck is cramping and you feel as if you’ve scrolled past every digital advertisement under the sun. digital fatigue. . Digital fatigue is a general state of disenchantment or disconnection that can arise after too much digital engagement. What is this affliction? It’s a phenomenon called.

Digital 105

Digital Communication Tips Virtual 105

Everyaction

MAY 14, 2018

While they have received increasing attention in the recent years, on-campus voter registration programs aren’t a new phenomenon. Don't forget - wherever you are, bring the supplies that students will need, such as stamps and envelopes for mailing paper forms to ensure that the process is completed. Using other database tools such as.

Registration 44

Registration Program Student Reddit 44

DNL OmniMedia

FEBRUARY 9, 2022

Nonprofit consulting services might solve a specific challenge, like customizing and cleaning up your database , or serve as more of a long-term investment, like designing a complete technology plan for your nonprofit. Getting Attention – Google Grants. GivingMail – Direct Mail Design. Meyer Partners – Multichannel Marketing.

Consultant 52

Consultant Nonprofit Philanthropy Strategy 52

Bloomerang

MAY 6, 2021

In the early 2000s, companies such as Google and Facebook, communication, and sharing in the digital world took off, connecting people around the planet with each other. People and businesses could communicate quickly, efficiently, and at a much lower cost than in the past with travel, print, and mail. 21 st Century Data Breaches.

Donor 139

Donor Law Data New York 139

DipJar

AUGUST 6, 2021

Just because you successfully captured supporters’ attention initially doesn’t automatically guarantee that they’ll stay involved with your organization for the long run. Update your volunteer database with each volunteer’s preferences and skillsets. Volunteer Engagement. You can thank them the same way you would thank your donors.

Volunteer 98

Volunteer Program Management Retention 98

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. What your team might not realize, however, is that each of your separate digital marketing efforts should actively support the others. Final Tips for a Successful Nonprofit Digital Strategy.

Digital 98

Digital Strategy Create Phase 98

Bloomerang

JUNE 25, 2021

Cabral, MA, CFRE will lead you through the why and how of creating your own database standards manual and processes to ensure that you are not leading your organization down the path of “Garbage In=Garbage Out.” We are here to talk about keeping your donor database healthy, wealthy, I should say wealthy and wise. Why do we need it?

Database 67

Database Donor Video Mail 67

Neon CRM

NOVEMBER 30, 2023

A Better Website is Worth the Money Your website serves as a digital hub for your organization. As your organization grows, you’ll probably want to move to an option that connects directly with a donor database. Contact: Tells website visitors how to get in touch (typically with a contact form, office address, and mailing address).

Websites 52

Websites Practice Nonprofit Search 52

Top Nonprofits

DECEMBER 6, 2021

The extra attention you provide will empower you to connect with them on a deeper level and foster memorable experiences that minimize the distance. Your online donation form is the foundation of your digital fundraising strategy. However, the last thing you want to do is take users’ attention away from completing the task at hand.

Donor 52

Donor Management Virtual Newsletter 52

Achieve

JANUARY 31, 2022

Your eyes are going dry, your neck is cramping and you feel as if you’ve scrolled past every digital advertisement under the sun. It’s a phenomenon called digital fatigue. Digital fatigue is a general state of disenchantment or disconnection that can arise after too much digital engagement. What is this affliction?

Digital 52

Digital Communication Tips Virtual 52

CauseVox

OCTOBER 11, 2021

Here’s why: Extra attention and spotlight thanks to high publicity around #GivingTuesday Plug-and-play tools and assets from GivingTuesday.org to help market your campaign More participants ultimately means more support for the nonprofit community overall. You’re going to want to use those skills as you head into year-end.

Guide 76

Guide Giving Campaign Social Media 76

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Enrich your database.

Audience 59

Audience Effective Tips Newsletter 59

Neon CRM

SEPTEMBER 20, 2023

Give Data the Attention It Deserves How do last year’s operating costs inform this year’s annual appeal goals? Pay close attention to what worked in the past and use your organization’s data to make informed decisions. If you’re sending your annual appeal through the mail, you’ll want to include a few options.

Tips 98

Tips Hunger Campaign Mail 98

Connection Cafe

AUGUST 1, 2017

All of this is tied to a direct mail appeal, that can go out as early as mid-November or the beginning of December. Finally, we also configure the option for recipients to opt-out of receiving campaign emails all together, which is why a December e-news is important. When is the best time to send a direct mail newsletter?

FAQ 49

FAQ Giving Fundraising Campaign 49

Forj

MAY 11, 2021

For your next virtual event, consider giving direct mail appeals a try! It may seem counterintuitive at first—as the term suggests, virtual events take place in the digital realm, while direct mail is an advertising method that relies on printed materials. A direct mail platform. Follow up with attendees after the event.

Mail 36

Mail Virtual Guide Associations 36

Qgiv

NOVEMBER 17, 2022

Staying ahead of the game in the digital age requires nonprofits to gather a collection of online tools that will help them accomplish their mission. Gone are the days of sending cash or a check through the mail or needing to show up in person to make a gift to the causes your donors support. Nonprofit Tools. DonorPerfect.

Platform 52

Platform Guide Fundraising Nonprofit 52

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. First up, is Stephanie Tippitt, Vice President at BDI , sharing some insights into growing your nonprofit fundraising through digital marketing.

Channel 59

Channel Marketing Fundraising Mail 59