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Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Hmm … while our data is degrading, we are putting way more time into writing better fundraising letters and emails than learning about the individuals whom we are contacting. If you mail a beautiful package via direct mail to someone who only wants to be communicated with via email, have you helped your cause or wasted your money?

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[ASK AN EXPERT] How To Build A Nonprofit Mailing List

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

How often does a consumer like to be contacted? Direct mail. These are all examples of ways you can contact your donors. This will help your nonprofit understand if it is better fundraising from individuals vs organizations or if you’re getting a lot of attention from foundations vs families. Communication frequency.

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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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5 Ways to Power Up Your Nonprofit Email Deliverability

Nonprofit Tech for Good

This means that you can focus your communication efforts on supporters who want to be contacted, increasing engagement. 5) Pay Attention to the Technical Stuff. DKIM (DomainKeys Identified Mail) is a type of digital signature to verify that the domain you are sending from is legitimate. 3) Email Your Most Engaged Supporters.

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Edison Mail rolls back update after iOS users reported they could see strangers’ emails

The Verge

Edison Mail has rolled back a software update that apparently let some users of its iOS app see emails from strangers’ accounts. Several Edison users contacted The Verge to report seeing the glitch after they applied the update, which was meant to allow users to sync data across devices. We have quickly rolled back the update.

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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