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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Your team spends hours bringing new supporters through the door, only to watch too many quietly leave after their first gift. According to Rachel, “Every step you remove from the donation process increases the likelihood a donor will complete the gift.” Donor retention can feel like a never-ending cycle.

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5 Components of an Effective Donor Stewardship Matrix

sgEngage

Donors at each giving level, for instance, have unique needs, interests, and communication expectations. These donors are also your best prospects for upgrading to major donors, so they typically warrant more attention. Send plenty of personalized communications about their impact on your nonprofits future.

Donor 105
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End-of-Year Fundraising Problems (And How To Solve Them)

Bloomerang

You have 2 seconds to get their attention and get them to read on, so use it wisely by opening with something powerful, surprising, or starting in the middle of the action or story. If you suggest that my $100 gift will end hunger, I won’t believe you. One of the greatest gifts we can give our donors is the gift of being known by us.

Problem 119
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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

Chances are, you’ve already made a good one with your donor because they’ve made their first gift to your organization. Frequent communication is vital in cultivating donor relationships, especially with new supporters. Examples: Make a second gift. List of major gifts given today. First impressions are essential.

Retention 342
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When and How to Follow Up With Giving Tuesday Donors

Nonprofit Tech for Good

Subject line: Sofia, keep tabs on the impact of your gift by following us on social media. Social media is a great tool to showcase your impact, help supporters understand the challenges they can help solve and build an authentic community around your cause. Why do donors stop giving after their first gift? Why send this email?

Donor 334
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Convert the Next Wave of Rage Donors into Lifelong Supporters

sgEngage

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? What is their capacity to give?

Donor 105
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4 Top Donor Retention Strategies to Keep Your Year-End Donors

CauseVox

It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Very simply, donor retention refers to the number (or percentage) of donors that return to give another gift in a specific time period.

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