The Modern Nonprofit

JUNE 27, 2024

Estimated Reading Time: 6 minutes Enhancing Donor Engagement: 6 Essential Communication Strategies Donors are the heart and soul of nonprofit organizations, making it possible for vital programs and initiatives to thrive. Once you’ve segmented your donor lists, you can leverage this data to personalize your communications.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones.

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Media Cause

FEBRUARY 28, 2022

While it keeps life interesting, it also makes it difficult to communicate complicated, nuanced messages. When faced with communicating a complicated message, we like to approach it with a four-step system: 1. Users are usually on their endless scrolling journey, so it can be hard to capture their attention. . And it kind of is.

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Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. They’re missing out on the fastest growing communication tool in the world!

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sgEngage

APRIL 6, 2022

No matter what your peer-to-peer fundraising looks like, one thing’s the same: you must communicate with your participants. And when it comes to participant communications, email is still king. . There are many aspects that go into effective email communications for peer-to-peer fundraising, including: . Email content .

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Byte Technology

MARCH 21, 2017

Whether you’re a simple weekly WordPress blogger or a seasoned webpage administrator who updates and edits every day, having a video component on your site is a stellar way to draw readers and keep them coming back again and again. Inspiro plays a multi-purpose role as both a video-based and standard operating WordPress theme.

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Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly. 3) Learn how to use hashtags.

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Nonprofit Tech for Good

APRIL 12, 2019

She is also the author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It. What creates more awareness and connects you to people who share your mission is expert content. Do this for any image, PDF or video you upload. Use more video.

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NonProfit Hub

AUGUST 19, 2020

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. Firstly, why are you making it? Don’t Forget Audio.

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Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. For example, our preference for video content rings true. Has a shorter attention span, which requires content that is skimmable.

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Nonprofit Tech for Good

NOVEMBER 21, 2019

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. This means that nonprofits have to compete with each other for donors’ attention and resources as they gravitate towards causes rather than organizations. It’s time to decide.”.

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CauseVox

AUGUST 2, 2024

One way to demonstrate to your Gen Z donors that your organization is able to be trusted is by maintaining transparency in your finances and communications. Use the Right Communications Platforms As a tech savvy generation that grew up with social media, Gen Z is very active on platforms like TikTok and Instagram.

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Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Share a Video of Giving Tuesday Impact. Did you know that 57% of people who watch fundraising videos will donate to that cause? 5) Week Four: Year-End Ask (Two Emails). Conclusion.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

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Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. Michael has been front and center of video for nonprofits for years.

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Candid

FEBRUARY 23, 2023

However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization. If you’re wondering where to get started, consider showcasing content on your homepage that highlights the following elements: Mission.

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Greater Giving

OCTOBER 31, 2023

A well-crafted narrative not only communicates your mission but also establishes a meaningful connection with your audience. Incorporate compelling images and videos that vividly illustrate your mission and the lives you touch. Video Content for Emotional Connection In the age of short attention spans, video content reigns supreme.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. Video is a medium uniquely suited to do just that.”.

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Qgiv

MAY 5, 2021

Back then, if we wanted to create a video to share with our supporters, it was a big deal. It couldn’t be done without professional (and expensive) camera equipment —and a tech-savvy cameraperson and editor to boot—so we had to pick our video topics wisely. 15 Types of Nonprofit Videos to Help You Connect with Supporters.

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Pamela Grow

MARCH 6, 2024

On Writing We know from our work here at Basics & More that when it comes to your nonprofit’s bottom line, nothing quite beats excellent creative, and genuine human communication. Engaging, consistent donor communications provide the engine behind your fundraising program. Ann Handley. Do yourself a favor and subscribe.

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The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. The original DIY video platform, YouTube, is now the world's second largest social network and search engine.

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Pamela Grow

FEBRUARY 27, 2024

Marketing is not just about producing powerful content and sharing it on your platforms. Communication preferences. If you have any gaps in your data, consider sending out surveys to collect more information on how audience members prefer to hear from your nonprofit and what type of content they’re most interested in consuming.

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Candid

APRIL 13, 2023

The reason storytelling is so effective at capturing people’s attention is simple. Bring your story to life using different types of video content (e.g., Create a comprehensive digital strategy that sets your organization apart from the competition and inspires your audience with compelling content and storytelling.

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Nimble AMS

MAY 20, 2024

Engage your s takeholde rs Keep communication open with your board members, key stakeholders, and staff by establishing communication channels for feedback and collaboration. Train your staff along the way with webinars, videos, articles, and FAQs to keep people excited and ready to use your new AMS upon launch.

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Nonprofits Source

NOVEMBER 27, 2023

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. Brands, nonprofits, and personal connections all clamor for their attention. An omnichannel strategy brings all your communications into harmony, providing a cohesive donor experience. We ask for money, time, attention, and trust. Often, the answer is intangible.

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Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. Organically promote your Shop on social media by taking photos and videos of each item, ideally showing them in use in an authentic manner.

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Candid

MARCH 22, 2022

So many things are competing for your supporters’ (and potential supporters’) attention, from the latest meme to their endless email queue—how can you capture their interest amidst all that noise? In the video below, find four tips to do just that. The answer: tell an engaging story.

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Get Fully Funded

SEPTEMBER 17, 2023

They push info out to donors and they forget that communication is a two-way street. If you want to win at the game of building donor relationships, your communications with donors should invite a response — showing that you welcome their questions, comments, and feedback. It’s critical to donor experience!

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Nonprofits Source

AUGUST 12, 2019

Think for a second, how many videos have you watched this week? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. This whole month?

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sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

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Neon CRM

MAY 26, 2023

Adapt Your Social Media for Your Platform A lot of nonprofits take a simple, link-based approach to content on social media. They create a video, post it on YouTube, link it on Facebook, and maybe share it on Twitter. A video is a good example to use in this because you can break it into pieces. You need a nonprofit CRM.

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Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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NonProfit Hub

APRIL 29, 2021

These days, it can be easier to get the attention of thousands of little fish online than a few big fish right in your own pond. With sleek one-tap payment options and crowd-funding strategies, you can use this attention to help fund your programs. When it comes to creating content, keep that same sense of sincerity.

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Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

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