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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Industry events—Monitor the headline speakers and their audiences. Consider first-time speakers who draw a crowd. In a YouTube world thought leaders command attention. These ideas may be obvious to association staff, but they may not be clear to the pundits you hope to attract. They may be eager for greater exposure.

YouTube 221
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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5 Tips to Make Your Website Get Better Search Rankings

Tech Soup

Load keywords in all the important places — page titles, meta descriptions, and headlines. You also need a headline that is similar to the page title. Make sure you properly format headlines with an "H1" (headline one) tag. Do a search by pressing the [Ctrl] + [F] keys at the same time.

Search 36
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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday is an opportunity for people to give back to their communities by donating money, volunteering their time, or advocating for causes that they believe in. GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. What Causes Do Donors Support?

Lesson 52
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New Guide: How To Engage Your Supporters with Social Listening

Beth's Blog: How Nonprofits Can Use Social Media

I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best and next practices for nonprofits to use listening effectively as part of their social media strategy. To fully build out and optimize your list of search terms will take time. Are You Listening?”

Yemen 50
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Create the ultimate nonprofit email newsletter

Get Fully Funded

But hey, I’m sure you’ve opted out from things that just no longer captured your attention. It’s tempting to share several stories, but keep in mind that people have the attention of a goldfish (about 7 seconds) and they just won’t read a lot. Use headlines to let the reader know what to expect in each section. Sad day, I know.

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Elevate your association’s annual report to connect with members and stakeholders

Nimble AMS

Once again, it’s time for annual reporting! By showcasing your membership theme across the report, you will make annual reporting more than just numbers, holding the attention of members and key stakeholders. Did you know that a person is 30 times more likely to read an infographic instead of a pure-text report?

Report 135