Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

Story 52

Story Storytelling Chapter Teach 52

NonProfit Hub

JANUARY 14, 2021

Almost all media now feature feel-good stories about people and organizations that do good. Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your story: 1. Tell a riveting story. Start small.

Press 67

Press Story Local Blogger 67

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Do any of your members have their own channel? In a YouTube world thought leaders command attention. But I have learned a few things about each of those topics. For one compelling reason.

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

NOVEMBER 22, 2021

For example, the “Reusable Goods Collection” from Heal the Bay : Tell your product’s story in the caption. Don’t miss the opportunity to directly tell your product’s story and how that ties into your organization’s mission in your caption on social media. Tag your products in Stories and Posts.

Facebook 258

Facebook Los Angeles Online Effective 258

NTEN

FEBRUARY 10, 2021

We all know versions of this story. I’m the director of content, and I was responsible not only for overseeing the creation of new content but editing it, building it on our website, and promoting it through various social media channels and email marketing. The good news is, the story had a happy ending.

Story 107

Story Digital Content Virtual 107

Nonprofit Tech for Good

JANUARY 5, 2019

A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. Community Fundraisers will enable multiple YouTube “Creators” to raise money for the same fundraiser on multiple YouTube channels and videos, all updated at the same time. Optimize your YouTube Channel to get more subscribers.

YouTube 251

YouTube Money Raise Nepal 251

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. Now more than ever, nonprofits need to share stories of how they’re making the world better.

Channel 247

Channel Sierra Leone Story Digital 247

Pamela Grow

FEBRUARY 27, 2024

This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Demographics.

Digital 59

Digital Marketing Create Social Media 59

EveryAction

JULY 3, 2023

When a donor fills out an automatically mobile-optimized EveryAction donation page, you’ll be able to instantly use that data to inform campaigns in other channels, from email to telemarketing. There’s a ton of competition for your donors’ attention online, especially during the year-end season. Make full use of your blog content.

Virtual 190

Virtual Site Support Fundraising 190

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. On the website, a similar story — we doubled our revenue.

Giving 96

Giving Museum New York City Boston 96

Eric Jacobsen Blog

MAY 11, 2023

Those eight behaviors are: Attention -- Pay attention to what people say to show your interest. Stories -- Share stories that highlight unusual contributions and provide your personal response to them. Listen -- Make time to hear what colleagues, peers and employees have to say to show you care.

Demonstration 52

Demonstration Language Channel Attention 52

Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. If you have not read it, please do. Storytelling is a skill.

Story 47

Story Storytelling Chapter Teach 47

Greater Giving

MARCH 16, 2023

However, in a crowded fundraising landscape, it can be challenging to stand out and capture the attention of potential donors. Here are some tips for creating compelling narratives that drive greater giving: Before you start telling your story, it’s important to identify your core message. Make it Easy to Donate.

Storytelling 45

Storytelling Fundraising Language Channel 45

The Modern Nonprofit

MARCH 26, 2024

However, the real challenge begins when the initial urgency subsides and public attention shifts away. Having these elements in place not only positions you to capitalize on the increased attention during emergencies but also provides a clear pathway for donors to continue their support. Tag and thank them. This builds a connection.

Support 52

Support Donor Community Retention 52

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. Brands, nonprofits, and personal connections all clamor for their attention. It’s a channel that functions as part of your larger digital strategy. The campaign is about more than sending emails; it’s happening across all your channels.

email 91

email Campaign Ideas Tips 91

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Create a brand guide to ensure your graphics and messaging stay consistent across these channels. Tell the story of those impacted by your organization.

Marketing 52

Marketing Tips Influence Nonprofit 52

Candid

MAY 10, 2023

Step 3: Create messaging and identify channels for outreach Equipped with key insights on your audience, you can begin crafting messaging and decide which channels you will use to communicate it. Be sure to tailor your messaging to each channel. Define the problem. Outline the solution. Explain the next steps.

Communication 98

Communication Campaign Channel Measure 98

Bloomerang

APRIL 11, 2023

What channel do they spend the most time on? What are they looking at on those channels? Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. Tag your account in a story.

Contest 93

Contest Headline Social Media Survey 93

Eric Jacobsen Blog

MAY 19, 2021

Those eight behaviors are: Attention -- Pay attention to what people say to show your interest. Stories -- Share stories that highlight unusual contributions and provide your personal response to them. Listen -- Make time to hear what colleagues, peers and employees have to say to show you care.

Language 52

Language Channel Attention Contact 52

Bloomerang

DECEMBER 2, 2022

As with many things in life, there is no one right way to capture folks’ attention. It also channels fear of missing out (FOMO). For these communications, stories are your best bet. The human mind is wired to want to enter into a story, and people will process visuals much, much faster than text. — Charity Clairity.

America 99

America Charity Mail Channel 99

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. Watch her recent webinar, 6 Types of Stories You Should Be Telling on Social Media. If you have a great post or a great story, you can share it lots of different ways.

Social Media 138

Social Media Media Tips Social 138

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! What Makes a Good Story? What is happening in your hero’s life?

Storytelling 139

Storytelling Fund Raise Music 139

Neon CRM

MAY 31, 2023

It’s mostly true—numbers don’t always tell the whole story. Multi-Channel Campaigns Can Lead to a 204% Higher Conversion Rate Have you ever planned a fundraising campaign as a direct mail campaign, email campaign, or in-person event campaign? You’re not stuck with one channel for every campaign.

Statistics 97

Statistics Fundraising Metrics Mail 97

Neon CRM

NOVEMBER 15, 2023

Every piece of direct mail that converts donors has to not only capture their attention but also move them to take the next step and give. Innovate, Innovate, Innovate One of the biggest challenges in direct mail donor acquisition is designing visually appealing fundraising materials that are attention-grabbing.

Mail 52

Mail Campaign Donor Tips 52

NonProfit Hub

APRIL 17, 2024

You could write longer posts to share a beneficiary’s story or explain a complex issue relevant to your mission. Tell compelling stories. Facilitate a stronger relationship by sharing compelling personal stories related to your nonprofit. Use your blog to spotlight supporters’ accomplishments and stories.

Practice 36

Practice Organization Nonprofit Content 36

Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Showing impact numbers and, more importantly, stories keep donors informed and engaged. Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing.

Donor 98

Donor Strategy Nonprofit Phone 98

Bloomerang

DECEMBER 7, 2023

Three actions In an effort for our board members to take our year-end giving to the next level, we recommend three actions for your immediate attention as follows: Rapid-fire personal phone and text outreach. In the attached document, we’ave assigned each board member a few key donors.

Sample 103

Sample Giving Pledge Gift 103

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Bloomerang

MAY 30, 2023

While these investments may work, organizations quickly realize the time and attention needed is unsustainable and engagement is less than desired. Get the Content Into Donors’ Hands Now that you’ve created an intriguing resource worthy of your donors’ attention, it’s time to make sure they see it!

Content 98

Content Donor eBook Relationship 98

Nonprofit Tech for Good

APRIL 2, 2020

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It is more critical than ever to focus on the items that are going to have the biggest impact. . 1) Traffic.

Metrics 301

Metrics Digital Marketing Retention 301

CauseVox

FEBRUARY 5, 2024

Throughout the event, you’ll extend invitations to your existing donors to contribute, while also capturing the attention of potential new supporters who might discover your organization and choose to contribute to your cause. Amplify your organization’s story and impact, drawing attention to the critical work you do.

Work 82

Work Giving Hosting Nonprofit 82

Nonprofit Tech for Good

APRIL 12, 2019

You can also comment about news stories that relate to your mission. When the college admissions scandal broke, College Bound, an organization that helps low-income students secure college scholarships, they leveraged their expertise on admissions to share their story and build their online reach. Use more video.

St. Louis 239

St. Louis Headline Search Google 239

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

Teach 40

Teach Story Storytelling Chapter 40

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2012

A Pew report released just last week declared that “the rise of mobile is changing the story” about the digital divide. By Laura Efurd, Chief Strategy & Innovation Officer, ZeroDivide. – @lefurd, @zerodivideorg. It explores mobile innovation in the social sector and uncovers the keys to successful programs in the United States.

Fresno 99

Fresno Mobile Attention Impact 99

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52